Marketing Analytics

May 29, 2025

Kayla Layden ‘24, Marketing Coordinator, D.R. Horton

When her original grad program was discontinued, Kayla Layden pivoted into NC State’s Master of Marketing Analytics—and found a new path she’s passionate about. From faculty support to real-world connections, the MMA program helped her build the skills and network to thrive in a new industry. 

Nov 5, 2024

Rosa Sierra Flores, Marketing Assistant, Eno Animal Hospital

With an educational background in digital arts, the MMA program provides Rosa Sierra Flores with the foundation she needs to take her place in the field of marketing. 

Jul 18, 2024

Kris Maybin, Production Manager, SELEE Corporation

According to Kris Maybin, the Master of Management, Risk and Analytics (MRA) program’s real-world curriculum and cutting-edge skills position him well for career advancement in North Carolina’s bustling manufacturing industry. 

May 24, 2024

Heather Young, Platform Engagement and Deepening Product Manager at Truist

For Heather Young, the flexibility of the Master of Management program, along with the practical, hands-on curriculum and supportive faculty, have made for a rich learning experience that adds value to her career in real time. 

Oct 18, 2023

Husband and Wife Duo Pursue Marketing Analytics Together

Katie Birdsall and Chuck Thomas, employees at NC State, share how they met, what brought them to Raleigh and how they decided to start the Marketing Analytics program together. 

Aug 26, 2023

New Marketing Analytics Student Brings Global Education and Journalism Background to Poole College

Incoming Marketing Analytics student Ilin Misaras talks about communicating with diverse audiences and how she hopes to combine data analytics and storytelling to communicate more effectively. 

Jun 30, 2023

Marketing Analytics Students Learn Best Practices in Innovation, Form Lifelong Friendships in Munich

This May, 21 Jenkins online graduate students traveled to Germany as part of the Innovation and Marketing Systems in Munich (MBA 590) course. Three marketing analytics students discuss their highlights and takeaways from the trip. 

Jul 12, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge. 

Feb 22, 2022

Jenkins MMA Student and U.S. Air Force Technician Balances Work, School and Family

Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State. 

Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika Rishika joined the Poole College of Management in 2018 because of a shared passion and focus on data analytics. As the program director and a faculty member in the online Master of Management, Marketing Analytics concentration, Rishika prepares students to become leaders in the field.