Marketing Analytics

Oct 18, 2023

Husband and Wife Duo Pursue Marketing Analytics Together

Katie Birdsall and Chuck Thomas, employees at NC State, share how they met, what brought them to Raleigh and how they decided to start the Marketing Analytics program together. 

Sep 22, 2023

New Marketing Analytics Student Brings Global Education and Journalism Background to Poole College

Associate director of NC State’s Global Training Initiative, former broadcast journalist and incoming Marketing Analytics student Ilin Misaras talks about what she’s learned in her career about communicating with diverse audiences – and how she hopes to combine data analytics and storytelling to communicate more effectively. 

Aug 17, 2023

Incoming Marketing Analytics Student Boosts Analytics Skills to Tell Stories, Advance Equity

Incoming graduate student Olivia Rojas chose NC State’s MMA program to add more value to her creative background and to sharpen her analytics skills in order to leverage data for good. 

Jun 30, 2023

Marketing Analytics Students Learn Best Practices in Innovation, Form Lifelong Friendships in Munich

This May, 21 Jenkins online graduate students traveled to Germany as part of the Innovation and Marketing Systems in Munich (MBA 590) course. Three marketing analytics students discuss their highlights and takeaways from the trip. 

Oct 27, 2022

Marketing Analytics Grad Student Lands Internal Promotion Mid-Program

For MMA student Azik Basheer, the decision to pursue his master's degree started to pay off after only a few months, when he was offered a new position as a business analyst with his employer. 

Jul 12, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge. 

Feb 22, 2022

Jenkins MMA Student and U.S. Air Force Technician Balances Work, School and Family

Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State. 

Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika Rishika joined the Poole College of Management in 2018 because of a shared passion and focus on data analytics. As the program director and a faculty member in the online Master of Management, Marketing Analytics concentration, Rishika prepares students to become leaders in the field. 

Dec 13, 2021

What is Marketing Analytics? Q+A with Bill Rand on Career Opportunities and More

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field. 

Dec 8, 2021

Leader of the Pack Doubles Down on Poole College

Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree online after graduating earlier this year as an undergraduate studying supply chain management.