July 12, 2022
Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics
Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge.
February 22, 2022
Jenkins MMA Student and U.S. Air Force Technician Balances Work, School and Family
Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State.
January 28, 2022
Faculty Spotlight: Rishika Rishika
Rishika Rishika joined the Poole College of Management in 2018 because of a shared passion and focus on data analytics. As the program director and a faculty member in the online Master of Management, Marketing Analytics concentration, Rishika prepares students to become leaders in the field.
December 13, 2021
What is Marketing Analytics? Q+A with Bill Rand on Career Opportunities and More
Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.
December 8, 2021
Leader of the Pack Doubles Down on Poole College
Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree online after graduating earlier this year as an undergraduate studying supply chain management.
October 15, 2021
Marketing Analytics Grad Gets Ahead of the Curve
After three years in the corporate world, Claire Mangum toyed with the idea of applying to NC State's Jenkins MBA program but ultimately settled on its new Master of Management program with a concentration in marketing analytics.
October 8, 2021
Master of Management, Marketing Analytics: Meet the Faculty
As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource.
October 8, 2021
Marketing Analytics Grad Student Starts a New Chapter
For Cole Callahan, the Master of Management, Marketing Analytics concentration is the missing piece in helping him change the world for the better.