Public Relations Manager (General)
What Does a Professional in this Career Do?
A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
Job Outlook
There were 181 Public Relations Manager (General) job postings in North Carolina in the past year and 8478 in the United States.
In combination with other careers in the Communications / Public Relations Manager industry, which includes the Public Relations Manager (General) career, the following graph shows the number of people employed for each year since 2017:
Salary
Many new Public Relations Manager (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $122,257.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $115,701.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Public Relations Manager (General) postings in the United States in the past year were lower than $98,328.
Education and Experience
Posted Public Relations Manager (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 42.36% |
| Master's Degree | 6.31% |
| Doctoral Degree | 0.97% |
| Other | 2.3% |
Posted Public Relations Manager (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 18.78% |
| 3 to 5 years | 58.76% |
| 6 to 8 years | 18.26% |
| 9+ years | 4.2% |
Skills
Below are listings of the most common general and specialized skills Public Relations Manager (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (65.51%)
- Leadership (32.38%)
- Writing (29.78%)
- Planning (28.86%)
- Management (28.78%)
- Editing (27.48%)
- Detail Oriented (24.1%)
- Scheduling (19.64%)
- Innovation (16.88%)
- Research (15.17%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Social Media (74.37%)
- Marketing (62.69%)
- Social Media Strategy (34.73%)
- Public Relations (27.08%)
- Content Creation (37.21%)
- Social Media Management (25.98%)
- TikTok (36.7%)
- Brand Awareness (13.55%)
- Analytics (36.16%)
- Social Media Trends (12.34%)
- Sprout Social (10.61%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Project Management (21.25%)
- Social Media Campaigns (9.51%)
- Social Media Marketing (14.25%)
- Social Media Content (15.79%)
- Key Performance Indicators (KPIs) (19.08%)
- Journalism (15.11%)
- Press Releases (12.03%)
- Media Relations (12.93%)
- Digital Marketing (19.92%)
- Marketing Communications (13.67%)
- Content Strategy (19.41%)
- Facebook (8.72%)
- Search Engine Optimization (9.13%)
- Target Audience (8.17%)
- Community Management (17.63%)
- Graphic Design (10.61%)
- Social Media Monitoring (5.79%)
- Canva (Software) (17.43%)
- Copywriting (11.76%)
- Google Analytics (8.14%)
- Performance Metric (16.04%)
- Social Listening (15.55%)
- Hootsuite (Social Media Management Software) (9.71%)
- Photography (11.6%)
- Business Metrics (15.23%)
- Thought Leadership (13.38%)
- Pinterest (8.37%)
- Adobe Creative Suite (10.21%)
- Video Editing (11.98%)
- Media Coverage (6.6%)
- Crisis Communications (7.97%)
- Proofreading (5.13%)
- Adobe Photoshop (6.71%)
- Content Management (8.32%)
- Storytelling (18.55%)
Distinguishing Skills
A skill that may distinguish a subset of the occupation.
- Public Relations Campaigns (3.31%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- TikTok (47.76%)
- Marketing (81.58%)
Alternative Job Titles
Sometimes employers post jobs with Public Relations Manager (General) skills but a different job title. Some common alternative job titles include:
- Social Media Manager
- Public Relations Manager
- Paid Social Media Manager
- Public Relations and Communications Manager
- Community Manager
- Social Media Community Manager
- Influencer
- Manager
- Community Engagement Manager
- Marketing and Public Relations Manager
Common Employers
Here are the employers that have posted the most Public Relations Manager (General) jobs in the past year along with how many they have posted.
United States
- Fujifilm (105)
- Cengage Learning (102)
- Robert Half (87)
- BCforward (63)
- Vml (59)
- 24 Seven (56)
- Lumen Technologies (53)
- Cai (53)
- UKG (53)
- Relativity (43)
North Carolina
- Truist Financial (5)
- Robert Half (4)
- Therapy Brands Thrive (3)
- Lenovo (3)
- USAA (3)
- Lowe's (3)
- Epic Games (3)
- Master Power Brakes (3)
- BCforward (3)
- University of North Carolina School of the Arts (2)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.