Skip to main content
Marketing and Public Relations - Careers

Marketing and Public Relations

Marketing and Public Relations | Digital Marketing Analyst

Digital Marketing Analyst

What Does a Professional in this Career Do?

A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.

Job Outlook

There were 96 Digital Marketing Analyst job postings in North Carolina in the past year and 2264 in the United States.

In combination with other careers in the Market Research Analyst industry, which includes the Digital Marketing Analyst career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Digital Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $86,670.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $89,884.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Digital Marketing Analyst postings in the United States in the past year were lower than $73,496.

Education and Experience

Posted Digital Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree1.24%
Bachelor's Degree72.57%
Master's Degree12.72%
Doctoral Degree2.96%
Other1.86%

Posted Digital Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years31.69%
3 to 5 years54.28%
6 to 8 years7.29%
9+ years6.74%

Skills

Below are listings of the most common general and specialized skills Digital Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (53.36%)
  • Detail Oriented (28.67%)
  • Sales (24.38%)
  • Management (24.25%)
  • Problem Solving (23.28%)
  • Leadership (21.42%)
  • Presentations (21.11%)
  • Microsoft Excel (17.58%)
  • Research (16.52%)
  • Writing (16.12%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Analytics (55.07%)
  • Google Analytics (45.42%)
  • Data Analysis (34.39%)
  • Dashboard (32.56%)
  • Search Engine Optimization (32.43%)
  • Digital Marketing (94.06%)
  • Key Performance Indicators (KPIs) (28%)
  • Marketing (82.4%)
  • Project Management (23.81%)
  • Web Analytics (23.81%)
  • Tableau (Business Intelligence Software) (23.98%)
  • Social Media (23.09%)
  • SQL (Programming Language) (23%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Business Metrics (7.82%)
  • Agile Methodology (10%)
  • Campaign Management (4.15%)
  • Customer Relationship Management (19.07%)
  • Digital Advertising (12.24%)
  • Adobe Analytics (16.03%)
  • Digital Media Strategy (7.86%)
  • Workflow Management (7.77%)
  • JavaScript (Programming Language) (8.62%)
  • Auditing (9.25%)
  • HyperText Markup Language (HTML) (10.81%)
  • User Research (9.11%)
  • A/B Testing (11.88%)
  • Advertising Campaigns (4.06%)
  • Business Intelligence (9.51%)
  • Automation (4.91%)
  • Google Ads (7.95%)
  • BigQuery (3.89%)
  • Business Requirements (8.53%)
  • Business Marketing (4.6%)
  • Cascading Style Sheets (CSS) (7.68%)
  • Behavioral Analytics (8.93%)
  • Contextual Advertising (16.08%)
  • Customer Data Management (7.41%)
  • Computer Science (10%)
  • Digital Data (5.67%)
  • Consumer Behaviour (7.28%)
  • Email Marketing (14.43%)
  • Web Development (5.09%)
  • E-Commerce (9.6%)
  • Content Management Systems (5.72%)
  • Data Visualization (19.65%)
  • Salesforce (13%)
  • Economics (9.2%)
  • Content Creation (3.53%)
  • Python (Programming Language) (12.68%)
  • Finance (10.76%)
  • Market Research (11.61%)
  • Marketing Performance Measurement And Management (7.37%)
  • Marketing Strategies (15.1%)
  • Marketing Communications (5.76%)
  • Lead Generation (6.3%)
  • R (Programming Language) (9.47%)
  • Marketing Analytics (8.75%)
  • WordPress (6.25%)
  • Performance Metric (7.73%)
  • Marketing Automation (8.71%)
  • Power BI (17.24%)
  • Pay Per Click (6.7%)
  • Looker Analytics (6.88%)
  • User Interface (UI) (5.72%)
  • User Experience (UX) (17.73%)
  • Statistics (8.75%)
  • Tag Management (3.75%)
  • Search Engine Marketing (11.52%)
  • Web Traffic (7.68%)
  • HubSpot CRM (3.8%)
  • Advertisement (7.37%)
  • Branding (2.68%)
  • Google Tag Manager (12.64%)
  • Data Science (9.02%)
  • Sales Prospecting (7.32%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Analytics (59.02%)
  • Data Analysis (36.86%)
  • Marketing (88.32%)
  • SQL (Programming Language) (24.65%)
  • Tableau (Business Intelligence Software) (25.71%)

Alternative Job Titles

Sometimes employers post jobs with Digital Marketing Analyst skills but a different job title. Some common alternative job titles include:

  • Digital Strategist
  • Digital Analyst
  • Marketing Business Analyst
  • Marketing Analyst
  • Digital Performance Manager
  • Digital Analytics Analyst
  • Lead Data Analyst
  • Digital Advertising Strategist
  • Digital Marketing Analytics Manager

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Digital Marketing Analyst jobs in the past year along with how many they have posted.

United States

  • Pearson Education (90)
  • Lumen Technologies (64)
  • System One (62)
  • Uline (57)
  • Ford (55)
  • Pmi 2.0 (50)
  • Navient (43)
  • Land's End Resort (41)
  • Santander Bank (38)
  • USAA (29)

North Carolina

  • Willis Towers Watson (13)
  • Lowe's (10)
  • Belk (5)
  • USAA (5)
  • Affordable Care (4)
  • First Citizens Bank (3)
  • Pearson Education (2)
  • Red Ventures (2)
  • American Red Cross (2)
  • Georgia-Pacific (2)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!