Digital Marketing Analyst
What Does a Professional in this Career Do?
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
Job Outlook
There were 74 Digital Marketing Analyst job postings in North Carolina in the past year and 1875 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Digital Marketing Analyst career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Digital Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $94,933.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $90,255.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Digital Marketing Analyst postings in the United States in the past year were lower than $83,568.
Education and Experience
Posted Digital Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
Education Level | Percentage |
---|---|
Associate's Degree | 0% |
Bachelor's Degree | 76.48% |
Master's Degree | 12.91% |
Doctoral Degree | 0.64% |
Other | 2.13% |
Posted Digital Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
Years of Experience | Percentage |
---|---|
0 to 2 years | 25.11% |
3 to 5 years | 63.31% |
6 to 8 years | 8.99% |
9+ years | 2.59% |
Skills
Below are listings of the most common general and specialized skills Digital Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (55.63%)
- Problem Solving (34.08%)
- Sales (32.53%)
- Leadership (31.31%)
- Detail Oriented (30.03%)
- Presentations (26.99%)
- Management (22.77%)
- Analytical Skills (21.81%)
- Customer Service (21.07%)
- Writing (20.32%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Analytics (59.7%)
- Adobe Analytics (25.04%)
- Data Analysis (37.78%)
- Dashboard (28.16%)
- Google Analytics (42.72%)
- Digital Marketing (95.59%)
- Search Engine Optimization (29.93%)
- Project Management (28.53%)
- Key Performance Indicators (KPIs) (32.24%)
- Marketing (85.65%)
- SQL (Programming Language) (24.34%)
- Power BI (15.26%)
- Tableau (Business Intelligence Software) (23.37%)
- Web Analytics (26.65%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Digital Media Strategy (7.85%)
- Online Marketing (4.62%)
- Digital Sales (7.63%)
- Strategic Decision Making (9.13%)
- Digital Advertising (10.91%)
- Business Metrics (6.34%)
- Performance Reporting (5.91%)
- Campaign Management (5.16%)
- A/B Testing (17.03%)
- Workflow Management (10.21%)
- HyperText Markup Language (HTML) (9.73%)
- User Research (13.16%)
- BigQuery (3.49%)
- JavaScript (Programming Language) (4.03%)
- Business Intelligence (6.23%)
- Data-Driven Decision Making (7.74%)
- Agile Methodology (11.77%)
- Cascading Style Sheets (CSS) (4.51%)
- Computer Science (18.22%)
- Behavioral Analytics (12.9%)
- Customer Relationship Management (17.79%)
- Consumer Behaviour (7.47%)
- Automation (11.93%)
- Business Marketing (6.88%)
- Business Requirements (8.81%)
- Google Ads (8.22%)
- Business To Business (7.09%)
- Content Management Systems (8.33%)
- Auditing (6.99%)
- Continuous Improvement Process (10.26%)
- Data Visualization (14.78%)
- Business Analytics (6.93%)
- Digital Data (4.03%)
- Content Creation (4.46%)
- Data Collection (4.25%)
- Contextual Advertising (8.33%)
- Loyalty Programs (6.5%)
- Email Marketing (12.57%)
- Dataflow (6.66%)
- Data Governance (7.58%)
- Web Development (7.25%)
- E-Commerce (15.48%)
- Data Manipulation (6.88%)
- Marketing Strategies (15.31%)
- Multivariate Testing (8.7%)
- Lead Generation (6.99%)
- Marketing Automation (8.44%)
- Python (Programming Language) (8.76%)
- Performance Metric (6.82%)
- Marketing Analytics (6.82%)
- Search Engine Marketing (15.31%)
- Refining (3.06%)
- Competitive Analysis (7.04%)
- User Experience (UX) (19.34%)
- Marketing Communications (7.85%)
- Market Research (11.71%)
- Statistics (19.45%)
- Content Strategy (8.11%)
- HubSpot CRM (3.49%)
- Web Performance Optimization (6.29%)
- Google Tag Manager (9.94%)
- Salesforce (14.08%)
- Social Media (30.09%)
- Web Traffic (9.51%)
- Data Science (16.07%)
- Advertisement (7.42%)
- Looker Analytics (9.35%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Analytics (69.39%)
- Data Analysis (43.91%)
- Key Performance Indicators (KPIs) (37.48%)
- Project Management (33.17%)
- SQL (Programming Language) (28.29%)
Alternative Job Titles
Sometimes employers post jobs with Digital Marketing Analyst skills but a different job title. Some common alternative job titles include:
- Digital Strategist
- Digital Analytics Analyst
- Digital Analyst
- Marketing Business Analyst
- Web Strategist
- Digital Sales Strategist
- Digital Marketing Analytics Manager
- Digital Communications Strategist
- Marketing Data Analyst
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Digital Marketing Analyst jobs in the past year along with how many they have posted.
United States
- Ford (107)
- System One (63)
- Fujifilm (51)
- Lumen Technologies (47)
- Accenture (37)
- Chemours (24)
- Vail Resorts (23)
- Lowe's (20)
- US Foods Holding (19)
- Citigroup (19)
North Carolina
- Lowe's (20)
- Truist Financial (5)
- First Citizens Bank (3)
- Roi Revolution (3)
- Electrolux (2)
- Ford (2)
- Bell Partners (2)
- American Red Cross (2)
- MSC Industrial Direct (2)
- Terminix (2)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.