Digital Marketing Analyst
What Does a Professional in this Career Do?
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
Job Outlook
There were 245 Digital Marketing Analyst job postings in North Carolina in the past year and 7454 in the United States.
In combination with other careers in the Marketing Analyst industry, which includes the Digital Marketing Analyst career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Digital Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $99,493.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $100,105.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Digital Marketing Analyst postings in the United States in the past year were lower than $81,758.
Education and Experience
Posted Digital Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 63.16% |
| Master's Degree | 13.89% |
| Doctoral Degree | 0.6% |
| Other | 3.65% |
Posted Digital Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 27.57% |
| 3 to 5 years | 54.85% |
| 6 to 8 years | 13.39% |
| 9+ years | 4.2% |
Skills
Below are listings of the most common general and specialized skills Digital Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (60.65%)
- Problem Solving (30.71%)
- Sales (29.51%)
- Presentations (28.78%)
- Detail Oriented (28.36%)
- Leadership (27.69%)
- Management (23.99%)
- Microsoft Excel (21.59%)
- Research (21.57%)
- Customer Service (20.96%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Web Analytics (22.18%)
- User Experience (UX) (20.2%)
- SQL (Programming Language) (25.21%)
- Project Management (25.73%)
- Key Performance Indicators (KPIs) (32.66%)
- Marketing (75.13%)
- Google Analytics (32.36%)
- Search Engine Optimization (23.02%)
- Digital Marketing (59.63%)
- Dashboard (26.8%)
- Analytics (50.07%)
- Data Analysis (39.24%)
- Adobe Analytics (22.05%)
- Adobe Target (4.81%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Digital Channels (9.02%)
- Paid Media (10.28%)
- Looker Analytics (8.45%)
- Data Science (9.96%)
- Advertisement (5.45%)
- Google Tag Manager (6.77%)
- Tableau (Business Intelligence Software) (26.97%)
- Social Media (19.46%)
- Statistics (14.88%)
- Search Engine Marketing (11.01%)
- Salesforce (8.46%)
- Power BI (17.87%)
- Pay Per Click (4.05%)
- Performance Metric (9.04%)
- Marketing Communications (4.88%)
- Market Research (11%)
- Market Trend (3.2%)
- Marketing Analytics (10.29%)
- Python (Programming Language) (10.86%)
- Marketing Strategies (14.04%)
- Financial Services (3.12%)
- Finance (8.11%)
- E-Commerce (12.01%)
- Email Marketing (6.34%)
- Economics (7.95%)
- Data Visualization (19.63%)
- Digital Data (4.66%)
- Web Development (5.41%)
- Data Collection (5.45%)
- Computer Science (14.13%)
- Continuous Improvement Process (7.59%)
- Customer Relationship Management (15.27%)
- Business Requirements (5.15%)
- Cascading Style Sheets (CSS) (7.01%)
- Automation (9.27%)
- Business To Business (6.58%)
- Behavioral Analytics (8.86%)
- Business Intelligence (7.76%)
- Auditing (7.44%)
- Agile Methodology (6.54%)
- Data-Driven Decision Making (8.19%)
- HyperText Markup Language (HTML) (10.48%)
- JavaScript (Programming Language) (9.01%)
- A/B Testing (16.31%)
- User Research (9.39%)
- Workflow Management (9.87%)
- Campaign Management (5.25%)
- Digital Advertising (9.69%)
- Performance Reporting (5.52%)
- Digital Media Strategy (8.82%)
- Business Metrics (7.61%)
Distinguishing Skills
A skill that may distinguish a subset of the occupation.
- Adobe Data Collection Tags (3.13%)
- Hotjar (1.42%)
- Tag Management (4.01%)
- Multivariate Testing (5.18%)
- Google Optimize (1.31%)
- Tealium (1.77%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Adobe Analytics (28.82%)
- Google Optimize (1.71%)
- Analytics (65.44%)
- Data Analysis (51.28%)
- Dashboard (35.02%)
- Google Analytics (42.29%)
Alternative Job Titles
Sometimes employers post jobs with Digital Marketing Analyst skills but a different job title. Some common alternative job titles include:
- Digital Strategist
- Digital Analyst
- Digital Analytics Analyst
- Digital Experience Manager
- Marketing Analyst
- Digital Strategy Manager
- Digital Analytics Manager
- Digital Marketer
- Web Strategist
Common Employers
Here are the employers that have posted the most Digital Marketing Analyst jobs in the past year along with how many they have posted.
United States
- Ford (280)
- GovCIO (106)
- Publicis Groupe (76)
- Beacon Hill Staffing Group (75)
- Eliassen Group (71)
- Google (65)
- General Motors (64)
- Volt (61)
- Strayer Education (56)
- Accenture (55)
North Carolina
- Lowe's (41)
- Red Ventures (24)
- Truist Financial (15)
- Ford (5)
- Robert Half (5)
- Rvo Health (4)
- Thermo Fisher Scientific (4)
- Dream Finders Homes (4)
- Visionpoint Marketing (4)
- Synchrony (3)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.