Digital Marketing Analyst
What Does a Professional in this Career Do?
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
Job Outlook
There were 69 Digital Marketing Analyst job postings in North Carolina in the past year and 1870 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Digital Marketing Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Digital Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $94,933.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $90,255.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Digital Marketing Analyst postings in the United States in the past year were lower than $83,568.
Education and Experience
Posted Digital Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 80.64% |
| Master's Degree | 12.73% |
| Doctoral Degree | 1.18% |
| Other | 1.82% |
Posted Digital Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 26.81% |
| 3 to 5 years | 61.9% |
| 6 to 8 years | 7.69% |
| 9+ years | 3.59% |
Skills
Below are listings of the most common general and specialized skills Digital Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (54.55%)
- Problem Solving (31.98%)
- Sales (31.44%)
- Leadership (29.14%)
- Detail Oriented (28.45%)
- Presentations (24.97%)
- Management (20.16%)
- Customer Service (19.79%)
- Analytical Skills (19.63%)
- Innovation (18.29%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Data Analysis (35.6%)
- Analytics (55.34%)
- Key Performance Indicators (KPIs) (30.15%)
- Marketing (85.71%)
- Search Engine Optimization (30.47%)
- Power BI (15.48%)
- Dashboard (29.23%)
- Web Analytics (24.76%)
- Social Media (27.99%)
- Google Analytics (41.59%)
- Digital Marketing (95.47%)
- Project Management (26.43%)
- Tableau (Business Intelligence Software) (23.09%)
- SQL (Programming Language) (23.41%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Digital Advertising (12.03%)
- Strategic Decision Making (8.68%)
- Digital Media Strategy (8.04%)
- Business Metrics (8.2%)
- Online Marketing (4.96%)
- A/B Testing (15.64%)
- Workflow Management (9.76%)
- Agile Methodology (11.6%)
- Data-Driven Decision Making (6.85%)
- Campaign Management (5.34%)
- JavaScript (Programming Language) (4.1%)
- Performance Reporting (4.8%)
- Google Ads (7.98%)
- Adobe Analytics (21.68%)
- Business To Business (6.42%)
- HyperText Markup Language (HTML) (8.52%)
- Behavioral Analytics (13%)
- User Research (13.27%)
- BigQuery (4.15%)
- Business Intelligence (6.2%)
- Cascading Style Sheets (CSS) (4.1%)
- Business Marketing (6.42%)
- Dataflow (6.85%)
- Continuous Improvement Process (10.52%)
- Digital Content (4.05%)
- Computer Science (17.64%)
- Web Development (4.96%)
- Data Collection (4.85%)
- Content Creation (3.94%)
- Loyalty Programs (6.8%)
- Data Visualization (15.16%)
- Digital Data (4.1%)
- Marketing Analytics (6.36%)
- Marketing Strategies (16.94%)
- Contextual Advertising (13%)
- Automation (11%)
- Advertising Campaigns (5.07%)
- Pay Per Click (4.96%)
- Business Requirements (9.12%)
- Auditing (6.69%)
- Market Research (9.39%)
- Consumer Behaviour (8.68%)
- Performance Metric (8.25%)
- Business Analytics (6.69%)
- Salesforce (13.86%)
- Statistics (22.06%)
- Search Engine Marketing (11.43%)
- E-Commerce (15.48%)
- Email Marketing (12.51%)
- Customer Relationship Management (17.58%)
- Content Management Systems (6.09%)
- Google Tag Manager (9.17%)
- Data Manipulation (6.8%)
- Data Governance (7.39%)
- HubSpot CRM (3.07%)
- Finance (7.77%)
- Customer Data Management (6.69%)
- Web Traffic (9.6%)
- Data Engineering (0.32%)
- Lead Generation (5.29%)
- Python (Programming Language) (10.25%)
- Marketing Communications (7.12%)
- Looker Analytics (8.68%)
- Merchandising (7.23%)
- Multivariate Testing (8.52%)
- Marketing Automation (8.14%)
- User Experience (UX) (18.55%)
- Data Science (18.72%)
- Advertisement (6.85%)
- Tag Management (3.51%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Analytics (58.1%)
- Data Analysis (37.37%)
- Marketing (89.98%)
- Project Management (27.75%)
- SQL (Programming Language) (24.58%)
- Tableau (Business Intelligence Software) (24.24%)
Alternative Job Titles
Sometimes employers post jobs with Digital Marketing Analyst skills but a different job title. Some common alternative job titles include:
- Digital Strategist
- Digital Analytics Analyst
- Digital Analyst
- Marketing Business Analyst
- Digital Performance Manager
- Digital Marketing Analytics Manager
- Digital Sales Strategist
- Marketing Data Analyst
- Digital Communications Strategist
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Digital Marketing Analyst jobs in the past year along with how many they have posted.
United States
- Ford (109)
- System One (65)
- Pmi 2.0 (50)
- Lumen Technologies (47)
- Uline (41)
- Land's End Resort (38)
- Accenture (27)
- Chemours (24)
- Vail Resorts (23)
- US Foods Holding (19)
North Carolina
- Lowe's (19)
- Truist Financial (4)
- Roi Revolution (4)
- First Citizens Bank (3)
- Ford (2)
- Red Ventures (2)
- American Red Cross (2)
- Georgia-Pacific (2)
- Trane Technologies (1)
- Quintiles (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.