Courses
This program is only available to students currently enrolled in NC State's MBA and Master of Marketing Analytics programs. Questions or concerns may be emailed to our office for assistance.
Twelve credit hours are required for this certificate. Students must achieve a grade of B- or better (with a cumulative 3.0 GPA) to earn academic credit toward the certificate. No transfer credits or course substitutions will be accepted for this program. The courses must be completed within three years of starting the certificate program to be applied toward the certificate requirements. Certificate program classes will be completed as online courses. Current graduate students at NC State may not dual enroll into this certificate (exception – Jenkins MBA students). Once the student is admitted to the program, MBA 560 must be taken as a prerequisite for all other certificate courses.
Required Courses
MBA 560 - Marketing Management and Strategy
Units: 2
Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.
Offered in Fall Spring Summer
MBA 561 - Consumer Behavior
Units: 3
Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.
Offered in Fall and Spring
MBA Marketing Elective - 1 credit
Research-Oriented Courses - select one from the following list:
MBA 562 - Research Methods In Marketing
Units: 3
A systematic approach to structure, implementation and analysis of marketing research for decision making. Models of consumer demand and firm behavior analyzed in a marketing context.
Offered in Fall Only
MBA 565 - Marketing Analytics
Units: 3
Analytical techniques to convert a wealth of data on customers and markets into insights to guide business decisions. Taking a hands-on and systematic approach on the steps involved in harnessing knowledge from data, the course covers the various data techniques and steps involved in data- and model-driven management decisions. Techniques include market response models, conjoint analysis, discrete choice models.
Offered in Fall and Spring
MBA 566 - Digital Marketing
Units: 3
This course covers the basics of digital marketing from an analytics perspective. Each channel of digital marketing, such as search engine optimization, social, mobile, web, email, and video, are examined and their relationship to overall firm marketing strategy is explored.
Offered in Spring Only
Elective Courses - select one from the following list:
MBA 562 - Research Methods In Marketing
Units: 3
A systematic approach to structure, implementation and analysis of marketing research for decision making. Models of consumer demand and firm behavior analyzed in a marketing context.
Offered in Fall Only
MBA 563 - Product and Brand Management
Units: 3
Marketing planning and product management. New product concept evaluation and selection. Managing products over the life cycle. Developing and implementing a brand strategy. Repositioning and revitalizing brands Brand extension. Managing globalbrands.
Offered in Fall and Spring
MBA 564 - Business Relationship Management
Units: 3
Strategic, successful management of the multitude of business relationships that contemporary managers face. Universal and idiosyncratic business relationship skills to allow technically-oriented managers such as engineers and scientists to interact with a variety of constituents. Integrated perspective of marketing communications as a process of successfully interacting with each constituency with the goal of fostering long-term satisfaction and loyalty, which ultimately translates to sustainable competitive advantage.
Offered in Spring Only
MBA 565 - Marketing Analytics
Units: 3
Analytical techniques to convert a wealth of data on customers and markets into insights to guide business decisions. Taking a hands-on and systematic approach on the steps involved in harnessing knowledge from data, the course covers the various data techniques and steps involved in data- and model-driven management decisions. Techniques include market response models, conjoint analysis, discrete choice models.
Offered in Fall and Spring
MBA 566 - Digital Marketing
Units: 3
This course covers the basics of digital marketing from an analytics perspective. Each channel of digital marketing, such as search engine optimization, social, mobile, web, email, and video, are examined and their relationship to overall firm marketing strategy is explored.
Offered in Spring Only
You may only select MBA 562, MBA 565, or MBA 566 as an elective if the course was not taken as the research-oriented course.