Market Research Analyst (General)
What Does a Professional in this Career Do?
A Market Research Analyst researches and develops targeted marketing strategies for a company. Gathers customer feedback, analyzes industry and market data, monitors marketing trends; advises on marketing and advertising plans.
Job Outlook
There were 941 Market Research Analyst (General) job postings in North Carolina in the past year and 29501 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Market Research Analyst (General) career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Market Research Analyst (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $91,098.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $82,790.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Market Research Analyst (General) postings in the United States in the past year were lower than $61,591.
Education and Experience
Posted Market Research Analyst (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 52.74% |
| Master's Degree | 20.36% |
| Doctoral Degree | 5.39% |
| Other | 7.84% |
Posted Market Research Analyst (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 33.9% |
| 3 to 5 years | 47.98% |
| 6 to 8 years | 11.19% |
| 9+ years | 6.93% |
Skills
Below are listings of the most common general and specialized skills Market Research Analyst (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (44.31%)
- Research (39.05%)
- Sales (33.66%)
- Management (25.64%)
- Presentations (25.24%)
- Customer Service (25.13%)
- Detail Oriented (24.9%)
- Leadership (21.36%)
- Problem Solving (19.8%)
- Microsoft Excel (19.6%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Marketing (40.37%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Product Knowledge (8.93%)
- Data Analysis (28.27%)
- Analytics (8.5%)
- Economics (10.87%)
- Data Collection (8.88%)
- Key Performance Indicators (KPIs) (9.45%)
- Market Research (28.47%)
- Product Management (11.01%)
- Business Development (9%)
- Statistics (13.5%)
- Power BI (8.44%)
- Customer Relationship Management (13.16%)
- Dashboard (9.13%)
- Finance (13.62%)
- Python (Programming Language) (10.56%)
- Project Management (23.27%)
- Merchandising (11.79%)
- Tableau (Business Intelligence Software) (10.53%)
- New Product Development (16.75%)
- SQL (Programming Language) (14%)
Alternative Job Titles
Sometimes employers post jobs with Market Research Analyst (General) skills but a different job title. Some common alternative job titles include:
- Product Specialist
- Retail Product Specialist
- Product Analyst
- Research Specialist
- Market Research Analyst
- Sales Analyst
- Zone Leader
- Marketing Analyst
- Quantitative Researcher
- Market Research Manager
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
- Marketing Analyst
- Research Analyst
- Business Analysis Manager
- Operations Analyst (General)
- Business / Management Consultant
- Vice President (General)
- Product Marketing Analyst
Common Employers
Here are the employers that have posted the most Market Research Analyst (General) jobs in the past year along with how many they have posted.
United States
- Skechers (1185)
- Cracker Barrel (837)
- At Home (514)
- PayPal (442)
- JPMorgan Chase (324)
- General Motors (249)
- Amazon (198)
- GAF Materials Corporation (196)
- Humana (196)
- Lumen Technologies (186)
North Carolina
- Cracker Barrel (65)
- University of North Carolina at Chapel Hill (27)
- Truist Financial (26)
- Skechers (25)
- University of North Carolina at Pembroke (25)
- At Home (20)
- Red Ventures (18)
- Year Up (15)
- Bank of America (15)
- PayPal (13)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
- Foundations of Data Science Master's Degrees
- Management, Marketing Analytics Master's Degrees
- Marketing Graduate Certificates
- Operations Research Master's Degrees
- Statistics Master's Degrees
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.