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Business Management and Operations

Business Management and Operations | Marketing Operations Analyst

Marketing Operations Analyst

What Does a Professional in this Career Do?

A Marketing Operations Analyst analyzes and reports data on marketing processes to help a business or organization improve efficiency and support marketing operations. Documents marketing-related business processes and identifies opportunities for improvements.

Job Outlook

There were 6 Marketing Operations Analyst job postings in North Carolina in the past year and 360 in the United States.

In combination with other careers in the Operations Analyst industry, which includes the Marketing Operations Analyst career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Marketing Operations Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $79,903.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $79,903.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Operations Analyst postings in the United States in the past year were lower than $73,325.

Education and Experience

Posted Marketing Operations Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree1.11%
Bachelor's Degree70.83%
Master's Degree8.06%
Doctoral Degree0.28%
Other6.11%

Posted Marketing Operations Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years38.43%
3 to 5 years40.57%
6 to 8 years19.93%
9+ years1.07%

Skills

Below are listings of the most common general and specialized skills Marketing Operations Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (52.78%)
  • Detail Oriented (45%)
  • Operations (41.39%)
  • Sales (40%)
  • Microsoft Excel (37.5%)
  • Customer Service (35.56%)
  • Management (32.5%)
  • Presentations (31.39%)
  • Self-Motivation (27.78%)
  • Leadership (24.44%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Customer Relationship Management (20.28%)
  • Business Intelligence (21.11%)
  • Analytics (40.28%)
  • Data Analysis (21.11%)
  • Dashboard (27.78%)
  • Salesforce (26.39%)
  • Marketing (88.61%)
  • Marketing Operations (62.78%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Inventory Planning (7.22%)
  • Operational Efficiency (5.56%)
  • Product Assortment (7.22%)
  • Emerging Technologies (3.61%)
  • Campaign Management (14.44%)
  • Adobe Analytics (13.33%)
  • Workflow Management (11.39%)
  • Pardot (CRM Software) (8.06%)
  • Auditing (9.44%)
  • Business To Business (5.56%)
  • Accounting (4.17%)
  • Automation (12.5%)
  • Business Development (4.44%)
  • Google Analytics (10%)
  • Business Requirements (6.94%)
  • Marketing Channel (6.94%)
  • Software As A Service (SaaS) (6.67%)
  • Data Integrity (4.44%)
  • Business Process (7.5%)
  • Consumer Behaviour (8.89%)
  • Demand Generation (6.67%)
  • Email Marketing (6.39%)
  • Data Quality (8.61%)
  • Data Visualization (8.06%)
  • Search Engine Optimization (1.67%)
  • Digital Marketing (18.33%)
  • Python (Programming Language) (5%)
  • Key Performance Indicators (KPIs) (18.89%)
  • Scalability (10.56%)
  • Push Technology (15%)
  • Market Research (8.06%)
  • Marketing Performance Measurement And Management (13.33%)
  • Marketing Strategies (5.56%)
  • Finance (17.5%)
  • Lead Management (7.22%)
  • Project Management (33.33%)
  • Brand Design (12.5%)
  • Lead Generation (6.39%)
  • Operational Excellence (2.22%)
  • Marketing Analytics (19.17%)
  • Production Process (13.06%)
  • Sales Operations (6.94%)
  • Marketing Automation (15%)
  • Power BI (18.61%)
  • Looker Analytics (2.78%)
  • Marketing Calendar (12.5%)
  • User Experience (UX) (3.06%)
  • Stakeholder Management (14.17%)
  • Brazing (Metal Work) (12.78%)
  • Mobile Marketing (12.5%)
  • Process Improvement (10%)
  • Web Analytics (4.17%)
  • Marketo (10.28%)
  • Tableau (Business Intelligence Software) (16.39%)
  • SQL (Programming Language) (19.17%)
  • Effective Communication (1.39%)
  • Outbound Marketing (12.5%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Analytics (54.51%)
  • Data Analysis (28.57%)
  • Business Intelligence (28.57%)
  • Customer Relationship Management (27.44%)
  • Dashboard (37.59%)
  • Salesforce (35.71%)

Alternative Job Titles

Sometimes employers post jobs with Marketing Operations Analyst skills but a different job title. Some common alternative job titles include:

  • Digital Marketing Analyst
  • Casino Marketing Executive
  • Email Marketing Analyst
  • Casino Marketing Manager
  • Telemarketing Specialist
  • Executive Casino Host
  • Marketing Data Analyst
  • Marketing Analyst
  • Marketing and Operations Manager

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Marketing Operations Analyst jobs in the past year along with how many they have posted.

United States

  • Windstream (45)
  • Uline (26)
  • ICF International (10)
  • MGM Resorts International (7)
  • Comcast (7)
  • PayPal (6)
  • Siemens (6)
  • Penn Entertainment (6)
  • Vaco (5)
  • Hilton (5)

North Carolina

  • Schneider Electric (1)
  • USAA (1)
  • Student Loan Hero (1)
  • Bavarian Nordic (1)
  • Windstream (1)
  • Hyster-Yale Materials Handling (1)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!