Marketing Manager (General)
What Does a Professional in this Career Do?
Manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
There were 2400 Marketing Manager (General) job postings in North Carolina in the past year and 76570 in the United States.
In combination with other careers in the Marketing Manager industry, which includes the Marketing Manager (General) career, the following graph shows the number of people employed for each year since 2012:
Many new Marketing Manager (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
The average estimated salary in the United States for this career, based on job postings in the past year, is $83,352.
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $79,343.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Manager (General) postings in the United States in the past year were lower than $61,314.
Education and Experience
Posted Marketing Manager (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
Posted Marketing Manager (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
|Years of Experience||Percentage|
|0 to 2 years||15%|
|3 to 5 years||50%|
|6 to 8 years||19%|
Below are listings of the most common general and specialized skills Marketing Manager (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
A skill that is required across a broad range of occupations, including this one.
- Communication Skills (51%)
- Teamwork / Collaboration (42%)
- Creativity (36%)
- Planning (27%)
- Detail-Oriented (22%)
A core skill for this occupation, it occurs frequently in job postings.
- Marketing (53%)
- Marketing Management (33%)
- Budgeting (27%)
- Project Management (25%)
- Market Strategy (20%)
A skill that is requested frequently in this occupation but isn’t specific to it.
- Social Media (18%)
- Sales (14%)
- Key Performance Indicators (KPIs) (12%)
- Business Development (12%)
- Customer Service (11%)
A skill that may distinguish a subset of the occupation.
- Strategic Marketing (6%)
- Competitive Analysis (5%)
- Marketing Communications (5%)
- Marketing Development (5%)
- Consumer Segmentation (4%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Manager (General) skills but a different job title. Some common alternative job titles include:
- Marketing Manager
- Market Manager
- Marketing Project Manager
- Engagement Manager
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Here are the employers that have posted the most Marketing Manager (General) jobs in the past year along with how many they have posted.
- Anthem Blue Cross (1614)
- Thermo Fisher Scientific Inc (1251)
- JP Morgan Chase Company (840)
- Deloitte (820)
- Amazon (728)
- Thermo Fisher Scientific Inc (60)
- Microsoft Corporation (43)
- Wells Fargo (41)
- Deloitte (33)
- Red Hat (33)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
- Business Administration Master's Degrees
- Business Administration - Evening Master's Degrees
- Management, Marketing Analytics Master's Degrees
- Marketing Graduate Certificates
- Parks, Recreation, Tourism and Sport Management Master's Degrees
- Professional Communication and Managerial Skills Graduate Certificates