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Marketing and Public Relations | Marketing Specialist (General)

Marketing Specialist (General)

What Does a Professional in this Career Do?

A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.

Job Outlook

There were 768 Marketing Specialist (General) job postings in North Carolina in the past year and 26681 in the United States.

In combination with other careers in the Marketing Specialist industry, which includes the Marketing Specialist (General) career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Marketing Specialist (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $68,756.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $68,409.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Specialist (General) postings in the United States in the past year were lower than $51,949.

Education and Experience

Posted Marketing Specialist (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree4.59%
Bachelor's Degree55.67%
Master's Degree9.2%
Doctoral Degree1.38%
Other8.03%

Posted Marketing Specialist (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years40.85%
3 to 5 years45.09%
6 to 8 years7.65%
9+ years6.41%

Skills

Below are listings of the most common general and specialized skills Marketing Specialist (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (49.1%)
  • Sales (38.59%)
  • Management (24.77%)
  • Detail Oriented (20.02%)
  • Planning (17.66%)
  • Presentations (17.48%)
  • Writing (17.37%)
  • Leadership (15.98%)
  • Customer Service (14.76%)
  • Research (14.26%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Marketing (96.11%)
  • Social Media (20.92%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Marketing Strategies (21.41%)
  • Adobe InDesign (6.36%)
  • Project Management (23.43%)
  • Newsletters (6.43%)
  • Business Development (6.82%)
  • Google Analytics (5.55%)
  • Digital Marketing (15.93%)
  • Email Marketing (8.53%)
  • Marketing Communications (15.99%)
  • Graphic Design (8.56%)
  • Market Research (11.96%)
  • Adobe Photoshop (6.83%)
  • Analytics (9.09%)
  • Search Engine Optimization (8.91%)
  • Marketing Materials (12.1%)
  • Business To Business (5.79%)
  • Brand Awareness (8.99%)
  • Customer Relationship Management (11.6%)
  • Content Creation (10.08%)
  • Marketing Management (8.51%)
  • Adobe Creative Suite (6.25%)
  • Copywriting (4.23%)
  • Public Relations (11.38%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

  • Marketing Collateral (4.97%)
  • Marketing Channel (4.13%)
  • Business-To-Business (B2B) Marketing (2.55%)

Alternative Job Titles

Sometimes employers post jobs with Marketing Specialist (General) skills but a different job title. Some common alternative job titles include:

  • Marketing Specialist
  • Store Marketer
  • Marketing Liaison
  • Principal Product Manager
  • Marketing Lead
  • Marketing Executive
  • Recruitment Marketing Specialist
  • Marketer
  • Channel Marketing Specialist
  • Marketing Generalist

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Marketing Specialist (General) jobs in the past year along with how many they have posted.

United States

  • Texas Roadhouse (474)
  • Applied Materials (222)
  • Humana (189)
  • Encompass Health (179)
  • Pfizer (175)
  • Cox Communications (168)
  • Red Bull (145)
  • Nelnet (144)
  • CDM Smith (135)
  • Wyndham Destinations (133)

North Carolina

  • Texas Roadhouse (23)
  • Franklin Energy (18)
  • USAA (8)
  • Kane Realty Corporation (8)
  • Capital Vacations (8)
  • Novant Health (7)
  • Honeywell International (6)
  • CDM Smith (6)
  • Applied Materials (5)
  • The Curare Group (5)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!