Marketing Operations Analyst
What Does a Professional in this Career Do?
A Marketing Operations Analyst analyzes and reports data on marketing processes to help a business or organization improve efficiency and support marketing operations. Documents marketing-related business processes and identifies opportunities for improvements.
Job Outlook
There were 7 Marketing Operations Analyst job postings in North Carolina in the past year and 301 in the United States.
In combination with other careers in the Operations Analyst industry, which includes the Marketing Operations Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Marketing Operations Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $84,998.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $84,998.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Operations Analyst postings in the United States in the past year were lower than $78,595.
Education and Experience
Posted Marketing Operations Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 69.44% |
| Master's Degree | 8.31% |
| Doctoral Degree | 0.66% |
| Other | 4.32% |
Posted Marketing Operations Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 46.58% |
| 3 to 5 years | 49.77% |
| 6 to 8 years | 3.2% |
| 9+ years | 0.46% |
Skills
Below are listings of the most common general and specialized skills Marketing Operations Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Operations (40.86%)
- Sales (39.53%)
- Communication (38.87%)
- Detail Oriented (38.54%)
- Microsoft Excel (35.55%)
- Leadership (24.92%)
- Problem Solving (23.59%)
- Management (22.92%)
- Analytical Skills (21.93%)
- Customer Service (21.26%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Workflow Management (22%)
- Data Analysis (24.67%)
- Data Visualization (11.33%)
- Key Performance Indicators (KPIs) (21.67%)
- Marketing (86%)
- Marketing Strategies (15.67%)
- Marketing Operations (75%)
- Salesforce (36.67%)
- Customer Relationship Management (29.33%)
- Dashboard (34.67%)
- Finance (23.67%)
- Marketo (16.67%)
- Project Management (28.67%)
- Tableau (Business Intelligence Software) (19.67%)
- Marketing Automation (23%)
- SQL (Programming Language) (18.67%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Ad Hoc Reporting (6%)
- Attribution Modeling (8.33%)
- Strategic Decision Making (2.67%)
- Operational Efficiency (6%)
- Analytics (22%)
- Microsoft Access (10.67%)
- Business To Business (9.67%)
- Change Management (3.67%)
- Business Analysis (1.33%)
- Business Marketing (8%)
- Continuous Improvement Process (6.67%)
- Demand Generation (7.67%)
- Software As A Service (SaaS) (9%)
- Economics (11.67%)
- Computer Science (5%)
- Customer Engagement (4%)
- Data Quality (7.67%)
- Pivot Tables And Charts (5.33%)
- Marketing Channel (9%)
- Marketing Analytics (14%)
- Search Engine Optimization (3.33%)
- Scalability (10%)
- Automation (14%)
- Business Requirements (6.33%)
- Auditing (7.67%)
- Market Research (6.67%)
- Accounting (4%)
- Marketing Performance Measurement And Management (17.33%)
- Consumer Behaviour (11%)
- Operations Research (3%)
- Financial Planning (6.67%)
- Brand Awareness (5.67%)
- Sales Operations (14.33%)
- Business Development (3.67%)
- Power BI (18%)
- Statistics (11.33%)
- Business Process (12%)
- Email Marketing (7.67%)
- Data Integrity (8.67%)
- Web Analytics (8.67%)
- HubSpot CRM (11%)
- Eloqua (3%)
- Google Analytics (12.33%)
- Lead Generation (13.33%)
- Digital Marketing (13%)
- Operational Excellence (3.67%)
- User Experience (UX) (4.33%)
- Process Improvement (15.67%)
- Operational Analysis (3%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Customer Relationship Management (54.32%)
- Marketing Performance Measurement And Management (32.1%)
- Salesforce (67.9%)
- Tableau (Business Intelligence Software) (36.42%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Operations Analyst skills but a different job title. Some common alternative job titles include:
- Casino Marketing Executive
- Casino Marketing Manager
- Acquisition Marketing Manager
- Marketing Analyst
- Business and Marketing Analyst
- Marketing and Operations Manager
- Marketing Operations Lead
- Sales and Marketing Analyst
- Marketing Data Analyst
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Operations Analyst jobs in the past year along with how many they have posted.
United States
- Uline (27)
- Comcast (9)
- MGM Resorts International (7)
- Amazon (6)
- Allegis Group (6)
- American Express (5)
- Impact Networking (5)
- TEKsystems (5)
- Vaco (5)
- Penn Entertainment (5)
North Carolina
- Collibra (1)
- Schneider Electric (1)
- Brightseed (1)
- Bavarian Nordic (1)
- Avidxchange (1)
- Hyster-Yale Materials Handling (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.