Product Manager (General)
What Does a Professional in this Career Do?
A Product Manager manages and coordinates all the processes involved in creating a product. Oversees work involved with product design, production, distribution, marketing and sales.
Job Outlook
There were 2308 Product Manager (General) job postings in North Carolina in the past year and 73055 in the United States.
In combination with other careers in the Product Manager industry, which includes the Product Manager (General) career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Product Manager (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $167,768.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $161,422.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Product Manager (General) postings in the United States in the past year were lower than $146,258.
Education and Experience
Posted Product Manager (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 63.53% |
| Master's Degree | 31.09% |
| Doctoral Degree | 2.66% |
| Other | 2.02% |
Posted Product Manager (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 9.64% |
| 3 to 5 years | 54.4% |
| 6 to 8 years | 23.98% |
| 9+ years | 11.97% |
Skills
Below are listings of the most common general and specialized skills Product Manager (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (56.96%)
- Leadership (41.77%)
- Sales (39.85%)
- Management (33.44%)
- Innovation (30.69%)
- Customer Service (30.69%)
- Problem Solving (25.5%)
- Influencing Skills (24.63%)
- Operations (24.09%)
- Prioritization (23.16%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Product Requirements (17.29%)
- Product Roadmaps (29.56%)
- Agile Methodology (25.78%)
- Project Management (23.7%)
- New Product Development (46.56%)
- Marketing (45.08%)
- Product Lifecycle Management (20.57%)
- Product Management (96.12%)
- User Story (14.51%)
- Product Strategy (32.89%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Go-to-Market Strategy (16.85%)
- Workflow Management (10.5%)
- Data-Driven Decision Making (8.64%)
- Computer Science (19.46%)
- Artificial Intelligence (11.5%)
- Software Development (6.97%)
- Business Requirements (8.12%)
- Software As A Service (SaaS) (8.53%)
- Data Analysis (14.77%)
- Business To Business (7.17%)
- JIRA (10.2%)
- Continuous Improvement Process (8.44%)
- Engineering Design Process (9.35%)
- Finance (12.79%)
- Key Performance Indicators (KPIs) (15.22%)
- Product Marketing (11.08%)
- Product Design (7.91%)
- Business Strategies (8.57%)
- Competitive Analysis (11.31%)
- Product Lining (8.97%)
- Scrum (Software Development) (15.6%)
- User Experience (UX) (15.66%)
- Value Propositions (9.04%)
- Market Trend (13.2%)
- Market Research (18.19%)
- Stakeholder Management (6.19%)
- Project Portfolio Management (8.33%)
- Data Science (7.33%)
Distinguishing Skills
A skill that may distinguish a subset of the occupation.
- Digital Product Management (4.86%)
- User Research (6.56%)
- Product Planning (3.88%)
- User Feedback (5.33%)
Alternative Job Titles
Sometimes employers post jobs with Product Manager (General) skills but a different job title. Some common alternative job titles include:
- Product Manager
- Principal Product Manager
- Digital Product Manager
- Associate Product Manager
- Lead Product Manager
- Platform Product Manager
- Global Product Manager
- Group Product Manager
- Mobile Product Manager
- Technology Product Manager
Common Employers
Here are the employers that have posted the most Product Manager (General) jobs in the past year along with how many they have posted.
United States
- Amazon (2312)
- Ford (1789)
- Capital One (1017)
- Wells Fargo (885)
- Google (853)
- JPMorgan Chase (761)
- Deloitte (674)
- Meta (649)
- Oracle (593)
- Walmart (527)
North Carolina
- Wells Fargo (232)
- Truist Financial (71)
- Lowe's (55)
- Lenovo (37)
- Ford (34)
- NetApp (31)
- Relx (31)
- First Citizens Bank (29)
- Bank of America (26)
- Thermo Fisher Scientific (22)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
- Management, Risk and Analytics Master's Degrees
- Marketing Graduate Certificates
- Operations Research Master's Degrees
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.