Product Manager (General)

What Does a Professional in this Career Do?

A Product Manager manages and coordinates all the processes involved in creating a product. Oversees work involved with product design, production, distribution, marketing and sales.

Job Outlook

There were 1903 Product Manager (General) job postings in North Carolina in the past year and 63964 in the United States.

In combination with other careers in the Product Manager industry, which includes the Product Manager (General) career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Product Manager (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $137,240.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $133,205.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Product Manager (General) postings in the United States in the past year were lower than $118,456.

Education and Experience

Posted Product Manager (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education Level	Percentage
Associate's Degree	0%
Bachelor's Degree	67.92%
Master's Degree	29.66%
Doctoral Degree	2.26%
Other	2.15%

Posted Product Manager (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of Experience	Percentage
0 to 2 years	11.54%
3 to 5 years	54.72%
6 to 8 years	22.76%
9+ years	10.99%

Skills

Below are listings of the most common general and specialized skills Product Manager (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

Communication (54.89%)
Sales (39.92%)
Leadership (39.6%)
Management (32.66%)
Customer Service (29%)
Innovation (26.27%)
Research (23.98%)
Problem Solving (23.84%)
Influencing Skills (23.66%)
Planning (23.58%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

Product Requirements (16.39%)
Product Roadmaps (27.69%)
Agile Methodology (30.18%)
Product Lifecycle Management (18.7%)
Product Management (91.92%)
Marketing (42.96%)
Project Management (23.8%)
New Product Development (44.77%)
Product Strategy (28.9%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

Workflow Management (8.72%)
Go-to-Market Strategy (15.59%)
Artificial Intelligence (7.82%)
Software Development (8.1%)
Business Requirements (8.37%)
JIRA (8.47%)
Software As A Service (SaaS) (8.44%)
Key Performance Indicators (KPIs) (13.63%)
Business Valuation (7.27%)
Computer Science (17.63%)
Market Research (15.6%)
Finance (11.6%)
Product Marketing (10.91%)
Data Analysis (12.76%)
Scrum (Software Development) (16.08%)
User Experience (UX) (15.47%)
Project Portfolio Management (7.81%)
Market Trend (10.85%)
User Story (14.42%)
Product Lining (11.05%)
Business Strategies (7.97%)
Product Design (9.09%)
Competitive Analysis (9.39%)
Stakeholder Management (3.88%)
Value Propositions (8.09%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

Digital Product Management (5.43%)
User Research (6.09%)
Product Planning (5.02%)
User Feedback (3.84%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

Product Roadmaps (29.27%)
Digital Product Management (5.74%)
Product Lifecycle Management (19.76%)
Product Management (97.16%)

Alternative Job Titles

Sometimes employers post jobs with Product Manager (General) skills but a different job title. Some common alternative job titles include:

Product Manager
Principal Product Manager
Digital Product Manager
Associate Product Manager
Lead Product Manager
Platform Product Manager
Global Product Manager
Group Product Manager
E-Commerce Product Manager
Marketing Product Manager

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Product Marketing Analyst

Common Employers

Here are the employers that have posted the most Product Manager (General) jobs in the past year along with how many they have posted.

United States

Ford (1516)
Amazon (1234)
Oracle (886)
Wells Fargo (765)
JPMorgan Chase (693)
Meta (620)
Capital One (609)
Pearson Education (555)
Google (525)
KPMG (441)

North Carolina

Wells Fargo (202)
Truist Financial (36)
Lowe's (34)
Bank of America (33)
Randstad (31)
Ford (29)
Trane Technologies (19)
KPMG (19)
Relx (19)
Volvo (16)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!

All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.

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