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Marketing and Public Relations | Product Manager (General)

Product Manager (General)

What Does a Professional in this Career Do?

A Product Manager manages and coordinates all the processes involved in creating a product. Oversees work involved with product design, production, distribution, marketing and sales.

Job Outlook

There were 1962 Product Manager (General) job postings in North Carolina in the past year and 65198 in the United States.

In combination with other careers in the Product Manager industry, which includes the Product Manager (General) career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Product Manager (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $143,353.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $137,822.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Product Manager (General) postings in the United States in the past year were lower than $128,527.

Education and Experience

Posted Product Manager (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree1.23%
Bachelor's Degree67.47%
Master's Degree27.5%
Doctoral Degree2.35%
Other2.8%

Posted Product Manager (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years12.22%
3 to 5 years55.7%
6 to 8 years21.19%
9+ years10.89%

Skills

Below are listings of the most common general and specialized skills Product Manager (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (47.3%)
  • Sales (36.31%)
  • Leadership (33.12%)
  • Management (30.69%)
  • Customer Service (24.61%)
  • Operations (21.48%)
  • Research (21.18%)
  • Innovation (20.79%)
  • Planning (20.27%)
  • Influencing Skills (20.06%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Product Strategy (24.68%)
  • Product Lifecycle Management (16.62%)
  • Product Requirements (13.45%)
  • Marketing (39.99%)
  • New Product Development (39.52%)
  • Agile Methodology (26.77%)
  • Product Roadmaps (24.53%)
  • Product Management (91.73%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Software Development (7.82%)
  • Go-to-Market Strategy (12.79%)
  • Product Marketing (8.34%)
  • Business Requirements (7.53%)
  • Competitive Analysis (7.63%)
  • Key Performance Indicators (KPIs) (11.33%)
  • Computer Science (14.2%)
  • Software As A Service (SaaS) (6.66%)
  • User Experience (UX) (12.33%)
  • Market Trend (8.01%)
  • Workflow Management (7.49%)
  • Data Analysis (9.54%)
  • Product Lining (10.85%)
  • Market Research (12.13%)
  • Finance (10.42%)
  • Product Design (7.73%)
  • User Story (12.29%)
  • Project Management (21.56%)
  • Scrum (Software Development) (14.33%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

  • User Research (4.93%)
  • Product Planning (4.48%)
  • Digital Product Management (6.22%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Marketing (100%)

Alternative Job Titles

Sometimes employers post jobs with Product Manager (General) skills but a different job title. Some common alternative job titles include:

  • Product Manager
  • Digital Product Manager
  • Principal Product Manager
  • Associate Product Manager
  • Lead Product Manager
  • Platform Product Manager
  • Global Product Manager
  • Technology Product Manager
  • Group Product Manager
  • E-Commerce Product Manager

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Product Manager (General) jobs in the past year along with how many they have posted.

United States

  • Ford (903)
  • Wells Fargo (827)
  • JPMorgan Chase (792)
  • Edward Jones (729)
  • Pearson Education (636)
  • Capital One (636)
  • Amazon (600)
  • US Bank (581)
  • Elevance Health (574)
  • Meta (538)

North Carolina

  • Wells Fargo (187)
  • Randstad (53)
  • Lowe's (43)
  • Lenovo (27)
  • Truist Financial (26)
  • Elevance Health (20)
  • TE Connectivity (18)
  • Volvo (18)
  • Relx (18)
  • Thermo Fisher Scientific (17)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!