Product Marketing Analyst
What Does a Professional in this Career Do?
A Product Marketing Analyst works with both developers and users to implement new products, as well as utilize data and user feedback to suggest improvements.
Job Outlook
There were 12 Product Marketing Analyst job postings in North Carolina in the past year and 514 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Product Marketing Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Product Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $99,040.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $99,040.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Product Marketing Analyst postings in the United States in the past year were lower than $82,835.
Education and Experience
Posted Product Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 70.23% |
| Master's Degree | 37.35% |
| Doctoral Degree | 0.97% |
| Other | 1.36% |
Posted Product Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 39.61% |
| 3 to 5 years | 47.4% |
| 6 to 8 years | 10.39% |
| 9+ years | 2.6% |
Skills
Below are listings of the most common general and specialized skills Product Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (54.86%)
- Sales (48.44%)
- Microsoft Excel (39.3%)
- Microsoft PowerPoint (37.35%)
- Research (34.05%)
- Presentations (30.93%)
- Verbal Communication Skills (25.49%)
- Problem Solving (23.74%)
- Management (23.35%)
- Detail Oriented (22.18%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Product Management (51.38%)
- Product Marketing (85.77%)
- Data Analysis (24.51%)
- Marketing (76.48%)
- Project Management (28.06%)
- New Product Development (30.83%)
- Competitive Analysis (23.91%)
- Product Strategy (19.57%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Ad Hoc Reporting (8.1%)
- Educational Assessment (8.7%)
- Workflow Management (3.75%)
- Technical Presentations (8.7%)
- Statistical Analysis (10.87%)
- Business Metrics (2.37%)
- Talent Management (8.5%)
- Analyst Relations (14.23%)
- Sales Support (2.77%)
- Product Knowledge (4.35%)
- Ad Hoc Analysis (8.5%)
- Go-to-Market Strategy (11.26%)
- Strategic Decision Making (0.99%)
- Organizational Behavior (8.5%)
- Student Learning Outcomes (8.3%)
- Product Roadmaps (8.1%)
- SAS Macros (8.5%)
- Java (Programming Language) (8.7%)
- Microsoft Teams (13.44%)
- Agile Methodology (7.71%)
- A/B Testing (4.15%)
- Business Case (1.78%)
- JavaScript (Programming Language) (9.09%)
- Customer Relationship Management (3.56%)
- Analytics (8.7%)
- Business Development (7.91%)
- Business Intelligence (6.72%)
- CPT Coding (11.26%)
- Dashboard (13.24%)
- Business Requirements (7.71%)
- Python (Programming Language) (19.57%)
- Business Analysis (4.55%)
- Key Performance Indicators (KPIs) (12.25%)
- Perl (Programming Language) (9.09%)
- Data Visualization (6.52%)
- Product Lifecycle Management (5.93%)
- Computer Science (6.13%)
- Market Research (18.18%)
- Content Creation (17.79%)
- Relational Databases (9.88%)
- Financial Services (3.56%)
- Economics (11.26%)
- R (Programming Language) (18.38%)
- Finance (14.03%)
- Field Testing (8.3%)
- Google Analytics (3.75%)
- Content Development (9.29%)
- Market Analysis (5.93%)
- Technical Report (8.7%)
- Debugging (8.5%)
- Interactive Data Language (IDL) (8.7%)
- Item Response Theory (8.5%)
- Simulations (8.7%)
- Marketing Strategies (7.11%)
- Marketing Communications (18.18%)
- MATLAB (8.7%)
- Market Trend (7.91%)
- User Story (4.55%)
- Business Strategies (5.73%)
- Programming Languages (8.89%)
- SQL (Programming Language) (20.55%)
- Psychological Evaluations (8.5%)
- Product Design (3.36%)
- Power BI (9.29%)
- Statistics (10.67%)
- Test Construction Strategies (8.3%)
- Technical Documentation (9.49%)
- SAS (Software) (9.29%)
- Data Science (6.72%)
- Tableau (Business Intelligence Software) (12.06%)
- Quantitative Analysis (8.1%)
- Product Analysis (11.66%)
- Product Analytics (8.3%)
- Extensible Markup Language (XML) (8.89%)
- Value Propositions (10.47%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Data Analysis (52.99%)
- Project Management (60.68%)
Alternative Job Titles
Sometimes employers post jobs with Product Marketing Analyst skills but a different job title. Some common alternative job titles include:
- Product Analyst
- Marketing Summer Analyst
- Assessment Analyst
- Product Data Analyst
- Product Operations Analyst
- Staff Product Engineer
- ITSM Analyst
- Product Management Analyst
- Product Development Analyst
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Product Marketing Analyst jobs in the past year along with how many they have posted.
United States
- Lumen Technologies (70)
- Pearson Education (43)
- Oracle (13)
- Stanley Black & Decker (11)
- Citigroup (11)
- Sirius XM Canada (9)
- FIS (7)
- Pandora Media (7)
- Sirius XM Radio (7)
- Waystar (6)
North Carolina
- Duke University (4)
- Wells Fargo (2)
- Stanley Black & Decker (2)
- Cella (1)
- Pearson Education (1)
- FIS (1)
- Care N Care Insurance Company Of North Carolina (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.