Product Marketing Analyst
What Does a Professional in this Career Do?
A Product Marketing Analyst works with both developers and users to implement new products, as well as utilize data and user feedback to suggest improvements.
Job Outlook
There were 20 Product Marketing Analyst job postings in North Carolina in the past year and 541 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Product Marketing Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Product Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $93,106.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $93,106.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Product Marketing Analyst postings in the United States in the past year were lower than $80,144.
Education and Experience
Posted Product Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 1.11% |
| Bachelor's Degree | 71.53% |
| Master's Degree | 34.75% |
| Doctoral Degree | 1.11% |
| Other | 1.11% |
Posted Product Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 39.36% |
| 3 to 5 years | 47.23% |
| 6 to 8 years | 12.24% |
| 9+ years | 1.17% |
Skills
Below are listings of the most common general and specialized skills Product Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (57.49%)
- Sales (46.77%)
- Microsoft Excel (37.52%)
- Microsoft PowerPoint (36.97%)
- Research (33.46%)
- Presentations (29.76%)
- Management (25.51%)
- Verbal Communication Skills (25.51%)
- Detail Oriented (25.14%)
- Problem Solving (24.58%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Data Analysis (22.33%)
- Product Marketing (81.61%)
- Product Management (54.97%)
- Marketing (73.17%)
- New Product Development (29.27%)
- Market Research (20.83%)
- Competitive Analysis (20.64%)
- Content Creation (16.14%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Marketing Communications (17.45%)
- Go-to-Market Strategy (9.38%)
- CPT Coding (10.69%)
- Dashboard (11.26%)
- Computer Science (6%)
- Market Trend (6.57%)
- Financial Services (4.32%)
- Project Management (29.08%)
- Statistics (9.94%)
- Ad Hoc Reporting (9.38%)
- R (Programming Language) (18.2%)
- Key Performance Indicators (KPIs) (13.7%)
- Product Lifecycle Management (6%)
- Tableau (Business Intelligence Software) (9.94%)
- Project Portfolio Management (7.32%)
- Analyst Relations (13.7%)
- User Story (4.32%)
- Business Requirements (9.57%)
- Business Metrics (3.38%)
- Economics (13.32%)
- Agile Methodology (10.51%)
- Business Strategies (5.07%)
- Relational Databases (10.88%)
- Quantitative Analysis (8.44%)
- Marketing Strategies (7.5%)
- Data Visualization (5.63%)
- Process Improvement (2.81%)
- Microsoft Access (8.07%)
- Python (Programming Language) (18.76%)
- Business Development (9.19%)
- Product Design (3.75%)
- Finance (14.82%)
- Microsoft Teams (12.57%)
- SQL (Programming Language) (18.2%)
- Product Strategy (19.14%)
- Customer Relationship Management (3.19%)
- Market Analysis (5.82%)
- Market Share (3.94%)
- Value Propositions (9.94%)
- Business Case (1.88%)
- Google Analytics (3.38%)
- Analytics (8.63%)
- Product Roadmaps (8.26%)
Alternative Job Titles
Sometimes employers post jobs with Product Marketing Analyst skills but a different job title. Some common alternative job titles include:
- Product Analyst
- Marketing Summer Analyst
- Assessment Analyst
- Product Data Analyst
- ITSM Analyst
- Product Operations Analyst
- Product Management Analyst
- Staff Product Engineer
- Product Business Analyst
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Product Marketing Analyst jobs in the past year along with how many they have posted.
United States
- Lumen Technologies (70)
- Pearson Education (43)
- Wells Fargo (19)
- Citigroup (12)
- Oracle (12)
- Sirius XM Canada (12)
- Stanley Black & Decker (11)
- Pandora Media (8)
- FIS (7)
- Securian Financial (6)
North Carolina
- Wells Fargo (6)
- Duke University (4)
- Stanley Black & Decker (2)
- Phasorsoft Group (1)
- Pearson Education (1)
- Discovery Education (1)
- FIS (1)
- Hanesbrands (1)
- Credit Karma (1)
- Maidenform (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.