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Marketing and Public Relations | Product Marketing Analyst

Product Marketing Analyst

What Does a Professional in this Career Do?

A Product Marketing Analyst works with both developers and users to implement new products, as well as utilize data and user feedback to suggest improvements.

Job Outlook

There were 14 Product Marketing Analyst job postings in North Carolina in the past year and 499 in the United States.

In combination with other careers in the Market Research Analyst industry, which includes the Product Marketing Analyst career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Product Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $93,106.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $93,106.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Product Marketing Analyst postings in the United States in the past year were lower than $80,144.

Education and Experience

Posted Product Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree1.4%
Bachelor's Degree72.55%
Master's Degree36.67%
Doctoral Degree1%
Other1.4%

Posted Product Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years43.48%
3 to 5 years46.15%
6 to 8 years9.03%
9+ years1.34%

Skills

Below are listings of the most common general and specialized skills Product Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (52.3%)
  • Sales (46.29%)
  • Microsoft Excel (33.87%)
  • Microsoft PowerPoint (33.67%)
  • Research (31.66%)
  • Presentations (28.26%)
  • Management (25.45%)
  • Verbal Communication Skills (22.65%)
  • Detail Oriented (22.65%)
  • Problem Solving (22.04%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Data Analysis (20.33%)
  • Product Marketing (83.78%)
  • Product Management (51.95%)
  • Marketing (74.13%)
  • New Product Development (28.54%)
  • Market Research (17.66%)
  • Competitive Analysis (22.38%)
  • Content Creation (17.25%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Marketing Communications (16.22%)
  • Go-to-Market Strategy (10.06%)
  • CPT Coding (11.7%)
  • Dashboard (8.21%)
  • Computer Science (4.52%)
  • Market Trend (6.37%)
  • Financial Services (4.11%)
  • Project Management (27.93%)
  • Statistics (8.62%)
  • Ad Hoc Reporting (8.42%)
  • R (Programming Language) (16.84%)
  • Key Performance Indicators (KPIs) (11.7%)
  • Product Lifecycle Management (6.57%)
  • Tableau (Business Intelligence Software) (7.8%)
  • Project Portfolio Management (6.78%)
  • Analyst Relations (12.53%)
  • User Story (2.87%)
  • Business Requirements (6.57%)
  • Business Metrics (3.29%)
  • Economics (10.88%)
  • Agile Methodology (5.34%)
  • Business Strategies (3.9%)
  • Relational Databases (8.83%)
  • Quantitative Analysis (7.6%)
  • Marketing Strategies (7.19%)
  • Data Visualization (5.13%)
  • Process Improvement (2.67%)
  • Microsoft Access (7.39%)
  • Python (Programming Language) (17.25%)
  • Business Development (7.8%)
  • Product Design (3.29%)
  • Finance (14.17%)
  • Microsoft Teams (11.7%)
  • SQL (Programming Language) (14.99%)
  • Product Strategy (18.48%)
  • Customer Relationship Management (2.87%)
  • Market Analysis (5.95%)
  • Market Share (3.9%)
  • Value Propositions (10.27%)
  • Business Case (2.26%)
  • Google Analytics (3.29%)
  • Analytics (6.78%)
  • Product Roadmaps (8.21%)

Alternative Job Titles

Sometimes employers post jobs with Product Marketing Analyst skills but a different job title. Some common alternative job titles include:

  • Product Analyst
  • Marketing Summer Analyst
  • Assessment Analyst
  • Product Data Analyst
  • Product Operations Analyst
  • Product Management Analyst
  • Product Business Analyst
  • Staff Product Engineer
  • Product Marketing Principal

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Product Marketing Analyst jobs in the past year along with how many they have posted.

United States

  • Lumen Technologies (68)
  • Pearson Education (41)
  • Oracle (12)
  • Stanley Black & Decker (11)
  • Citigroup (11)
  • Sirius XM Canada (11)
  • Pandora Media (8)
  • FIS (7)
  • Sirius XM Radio (7)
  • Securian Financial (6)

North Carolina

  • Duke University (4)
  • Stanley Black & Decker (2)
  • Phasorsoft Group (1)
  • Pearson Education (1)
  • Discovery Education (1)
  • FIS (1)
  • Hanesbrands (1)
  • Credit Karma (1)
  • Maidenform (1)
  • Care N Care Insurance Company Of North Carolina (1)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!