Innovation and Entrepreneurship

Units: 3

Inspired by the university teaching hospital model, the NC State Entrepreneurship Clinic is a place where students, faculty, entrepreneurs, and service providers go to teach, learn and build the next generation of businesses in Raleigh. Each person in this class will take on the role of "Clinic Lead" managing groups of undergraduate students working with clients of the NC State Entrepreneurship Clinic during the semester developing ideas, evaluating options, and providing insights to emerging ventures.

Offered in Fall and Spring

Units: 3

This course is designed for aspiring entrepreneurs and innovators eager to explore the complex landscape of starting and growing a new venture outside and inside an existing organization. The curriculum is structured to take students through a thorough journey, beginning with personal development and team building, continuing through critical elements of venture creation such as market analysis and strategic planning, and culminating in the practical application of these concepts through presentations and the development of a final new venture report. Students will explore their personal entrepreneurial strengths and weaknesses, focusing on elements driving change within themselves and in the context of other stakeholders. They will then acquire technical and market analysis knowledge, gain insights into product and market-led innovation, and engage in exercises to clarify market needs, problems, value propositions, and customer pain points.

Offered in Fall Spring Summer

Units: 3

Innovation and Creativity in all aspects of business activities are keys to maintaining a sustained competitive advantage. In this course, you will be exposed to perspectives from economics, organizational theory, general management, and strategy to understand the fundamental nature of innovation and creativity and how the two processes can be best unleashed in an organizational setting.

Offered in Fall and Spring

Units: 3

This project management course takes an expansive view of project management concepts, methods, processes, and tools, with the understanding that the discipline of project management crosses traditional industry and functional boundaries. Course material considers project management from multiple perspectives, including executive management, the project manager, the project team, and the larger set of project stakeholders. We will examine projects from technical, business, and strategic perspectives. A survey of the Project Management Institute's [PMI[R]] Guide to the Project Management Body of Knowledge [PMBOK[R]] is included.

Offered in Fall Spring Summer

Units: 3

Many think of design as more of an art than a science. However, the growing body of research in the engineering design community teaches us ways to navigate the design of consumer products using interdisciplinary design tools and rational decision making. This course introduces students to scientific design techniques that are more effective than "ad hoc" tactics. By exploring how engineering principles integrate with "real world" design challenges, students will learn to solve product design problems that encompass heterogeneous markets, multiple disciplines, and large-scale complex systems.

Offered in Spring and Summer

Units: 3

Integrated approach to managing the risks that can prevent an organization from achieving its objectives, both financial and non-financial. Core elements of an effective enterprise risk management process. Links to management strategy. Risk assessment methodologies.

Offered in Fall Only

Units: 3

Course emphasizes ensuring that the organization benefits from inevitable conflicts that occur. It provides skills in diagnosis, negotiation, and building trust and cooperative working relationships in organizations.

Offered in Fall Only

Units: 3

Successful innovation involves creating more valuable experiences for users and customers. The course covers key concepts and methodologies for experience-based innovation, drawing on design and creativity frameworks to fully understand customer experiences. Course activities include exercises and a project to practice innovation and "design-thinking" tools and techniques in a business context. Relevant strategic perspectives for designing innovative products and services are addressed through case studies and other managerial readings with practical business application. The importance of a multi-disciplinary approach to experience innovation is emphasized, such that the course is suitable for students in all disciplines with an interest in innovation.

Offered in Spring Only

Units: 3

Structured framework for modeling and analyzing business decisions in the presence of uncertainty and complex interactions among decision parameters. Topics include decision models, value of information and control, risk attitude, spreadsheet applications, and decision analysis cycle. Interactive case study.

Offered in Fall Spring Summer

Units: 4

Total product realization process, including customer needs analysis, product design and engineering, manufacturability assessment and marketing plan development. Definition of relevant market, design and engineering principles, financial considerations and manufacturing aspects of product development process. Application and integration of business, design and engineering methodologies, concepts and tools on actual product design and development project.

Offered in Fall Only

Units: 3

Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.

Offered in Fall and Spring

Units: 3

A systematic approach to structure, implementation and analysis of marketing research for decision making. Models of consumer demand and firm behavior analyzed in a marketing context.

Offered in Fall Only

Units: 3

Marketing planning and product management. New product concept evaluation and selection. Managing products over the life cycle. Developing and implementing a brand strategy. Repositioning and revitalizing brands Brand extension. Managing globalbrands.

Offered in Fall and Spring

Units: 3

This course covers the basics of digital marketing from an analytics perspective. Each channel of digital marketing, such as search engine optimization, social, mobile, web, email, and video, are examined and their relationship to overall firm marketing strategy is explored.

Offered in Fall and Spring

Units: 3

The B Corp Clinic Sustainability Practicum provides students with the knowledge and tools to become purpose-driven business leaders. The course explores different business models and strategies that companies can use to drive social and environmental change, and explains why purpose-driven businesses are particularly well positioned to tackle the world's biggest problems. Throughout the course, students work in teams on real-world practicum projects with local and global companies to strengthen their sustainable business models and improve their social and environmental impact.

Offered in Fall and Spring

Units: 1 - 6

Opportunity for advanced undergraduate and graduate students to study timely special problem areas in Marine Science and Engineering

Offered in Fall Spring Summer