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Sales | Business Development Manager (General)

Business Development Manager (General)

What Does a Professional in this Career Do?

A Business Development Manager identifies new business opportunities and clients for a company, and develops marketing and sales strategies to help grow a company's business. Builds customer relationships and partnerships and negotiates business deals. Works with senior marketing and sales staff to increase sales opportunities.

Job Outlook

There were 2397 Business Development Manager (General) job postings in North Carolina in the past year and 71557 in the United States.

In combination with other careers in the Business Development / Sales Manager industry, which includes the Business Development Manager (General) career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Business Development Manager (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $127,421.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $122,173.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Business Development Manager (General) postings in the United States in the past year were lower than $101,415.

Education and Experience

Posted Business Development Manager (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree0%
Bachelor's Degree65.54%
Master's Degree16.73%
Doctoral Degree1.89%
Other6.62%

Posted Business Development Manager (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years17.44%
3 to 5 years55.48%
6 to 8 years14.65%
9+ years12.44%

Skills

Below are listings of the most common general and specialized skills Business Development Manager (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Sales (67.79%)
  • Communication (50.22%)
  • Management (38.07%)
  • Leadership (32.58%)
  • Presentations (29.5%)
  • Customer Service (25.08%)
  • Operations (21.02%)
  • Negotiation (18.42%)
  • Writing (17.41%)
  • Planning (17.1%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Customer Relationship Management (27.1%)
  • Business Development (77.87%)
  • Marketing (44.58%)
  • Sales Prospecting (33.69%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Sales Strategy (10.2%)
  • Account Management (10.01%)
  • Business To Business (10.1%)
  • Cold Calling (8.67%)
  • Key Performance Indicators (KPIs) (9.06%)
  • Finance (11.28%)
  • Selling Techniques (25.21%)
  • Sales Process (13.11%)
  • Lead Generation (8.01%)
  • Project Management (18.15%)
  • Salesforce (15.28%)
  • Market Trend (8.47%)
  • Business Strategies (8.02%)
  • New Product Development (8.72%)
  • Value Propositions (11.48%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

  • New Business Development (5.59%)
  • Target Accounts (3.86%)
  • Sales Development (6.76%)
  • Sales Pipelines (5.32%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Sales Pipelines (50.49%)
  • New Business Development (53.07%)

Alternative Job Titles

Sometimes employers post jobs with Business Development Manager (General) skills but a different job title. Some common alternative job titles include:

  • Business Development Manager
  • Business Development Executive
  • Sales Development Manager
  • Development Manager
  • Business Development Engineer
  • Assistant Manager
  • Customer Development Manager
  • Customer Business Development Manager
  • Services Business Development Manager
  • Business Development Account Manager

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Business Development Manager (General) jobs in the past year along with how many they have posted.

United States

  • Danaher (1646)
  • Arby's (1340)
  • Veralto (617)
  • Wolters Kluwer (593)
  • GPAC (518)
  • Amazon (516)
  • Southern Glazer's (498)
  • KPMG (402)
  • Canon Medical Systems USA (389)
  • Emerson Electric (376)

North Carolina

  • Arby's (145)
  • Danaher (49)
  • Cone Health (38)
  • Labcorp (28)
  • Long Brothers Landscaping (26)
  • Veralto (22)
  • Burlington Kia (19)
  • Xylem (18)
  • Hitachi (17)
  • Stellantis (17)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!