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Marketing and Public Relations

Marketing and Public Relations | Brand Marketing Specialist

Brand Marketing Specialist

What Does a Professional in this Career Do?

A Brand Marketing Specialist develops marketing plans and strategies that increase the awareness of stature for businesses. Supports lines of service and brand objectives. Manages and enhances a company's brand or reputation in the public's eye. Coordinates objectives with marketing, creative, and advertising departments.

Job Outlook

There were 89 Brand Marketing Specialist job postings in North Carolina in the past year and 3368 in the United States.

In combination with other careers in the Marketing Specialist industry, which includes the Brand Marketing Specialist career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Brand Marketing Specialist jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $73,648.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $70,219.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Brand Marketing Specialist postings in the United States in the past year were lower than $51,201.

Education and Experience

Posted Brand Marketing Specialist jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree11.82%
Bachelor's Degree38.6%
Master's Degree7.87%
Doctoral Degree0.74%
Other18.94%

Posted Brand Marketing Specialist jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years51.22%
3 to 5 years29.38%
6 to 8 years11.02%
9+ years8.37%

Skills

Below are listings of the most common general and specialized skills Brand Marketing Specialist positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (42.84%)
  • Sales (32.21%)
  • Customer Service (25.33%)
  • Management (19.42%)
  • Leadership (17.87%)
  • Presentations (17.25%)
  • Operations (15.62%)
  • Research (14.49%)
  • Detail Oriented (13.36%)
  • Problem Solving (11.43%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Marketing (61.78%)
  • Brand Marketing (41.42%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Financial Technology (FinTech) (9.77%)
  • Merchandising (7.21%)
  • Digital Marketing (6.4%)
  • Brand Management (16.74%)
  • Product Knowledge (3.97%)
  • Marketing Strategies (9.95%)
  • Infectious Diseases (9.42%)
  • Social Media (10.2%)
  • Marketing Communications (6.72%)
  • Branding (14.59%)
  • Project Management (19.48%)
  • Key Performance Indicators (KPIs) (6.12%)
  • New Product Development (8.37%)
  • Brand Strategy (25.91%)
  • Selling Techniques (5.56%)
  • Brand Awareness (8.51%)
  • Content Creation (5.2%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

  • Brand Architecture (5.52%)
  • Brand Extension (3.38%)

Alternative Job Titles

Sometimes employers post jobs with Brand Marketing Specialist skills but a different job title. Some common alternative job titles include:

  • Brand Specialist
  • Brand Strategist
  • Brand Marketing Intern
  • Brand Coordinator
  • Brand Marketing Representative
  • Operations Associate
  • Brand Marketing Manager
  • Brand Associate
  • Enterprise Marketing Manager

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Brand Marketing Specialist jobs in the past year along with how many they have posted.

United States

  • JPMorgan Chase (286)
  • System One (96)
  • Cigna (90)
  • Macy's (62)
  • Pmi 2.0 (51)
  • PricewaterhouseCoopers (44)
  • Millennium Recruiting (44)
  • Intel (37)
  • Hoffman Auto Group (29)
  • Orion System (26)

North Carolina

  • Hendrick Automotive Group (4)
  • Audi Northlake (3)
  • PricewaterhouseCoopers (3)
  • JPMorgan Chase (3)
  • College Hunks Hauling Junk And Moving (3)
  • Wells Fargo (3)
  • Five Star (3)
  • Kontoor Brands (3)
  • Old Navy (2)
  • Cigna (2)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!