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Marketing and Public Relations - Careers

Marketing and Public Relations

Brand Manager

What Does a Professional in this Career Do?

A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.

Job Outlook

There were 290 Brand Manager job postings in North Carolina in the past year and 12358 in the United States.

In combination with other careers in the Marketing Manager industry, which includes the Brand Manager career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Brand Manager jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $123,936.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $124,608.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Brand Manager postings in the United States in the past year were lower than $99,940.

Education and Experience

Posted Brand Manager jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree0%
Bachelor's Degree62.14%
Master's Degree26.69%
Doctoral Degree1.05%
Other3.21%

Posted Brand Manager jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years16.82%
3 to 5 years52.78%
6 to 8 years21.88%
9+ years8.53%

Skills

Below are listings of the most common general and specialized skills Brand Manager positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (59.7%)
  • Sales (48.34%)
  • Management (42.08%)
  • Leadership (38.49%)
  • Planning (28.75%)
  • Innovation (28.32%)
  • Presentations (27.36%)
  • Detail Oriented (21.49%)
  • Operations (19.96%)
  • Microsoft Excel (19.04%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Brand Strategy (30.55%)
  • Brand Marketing (29.63%)
  • Brand Management (60.33%)
  • Marketing (80.67%)
  • Project Management (34.15%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Budget Management (5.72%)
  • Profit And Loss (P&L) Management (14.55%)
  • Brand Positioning (8.08%)
  • Go-to-Market Strategy (10.05%)
  • Cross-Functional Team Leadership (8.72%)
  • Public Relations (10.1%)
  • Business Marketing (4.82%)
  • Brand Awareness (12.25%)
  • Key Performance Indicators (KPIs) (16.13%)
  • Customer Insights (15.74%)
  • Digital Marketing (12.71%)
  • Market Research (15.95%)
  • Finance (19.77%)
  • Selling Techniques (8.73%)
  • Integrated Marketing Communications (8.95%)
  • Data Analysis (8.36%)
  • Marketing Strategies (23.5%)
  • Marketing Communications (9.54%)
  • Marketing Management (5.17%)
  • Market Trend (9.42%)
  • New Product Development (21.87%)
  • Merchandising (12.43%)
  • Social Media (15.94%)
  • Competitive Analysis (7.97%)
  • Branding (14.42%)
  • Target Audience (8.46%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

  • Expense Forecasting (3.07%)
  • Marketing Mix (5.79%)
  • Shopper Marketing (2.39%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Expense Forecasting (5.06%)
  • Brand Management (99.27%)
  • Marketing Mix (9.53%)

Alternative Job Titles

Sometimes employers post jobs with Brand Manager skills but a different job title. Some common alternative job titles include:

  • Associate Brand Manager
  • Brand Marketing Manager
  • Brand Activation Manager
  • Brand Partnerships Manager
  • Global Brand Manager
  • Product Brand Manager
  • Director of Brand Marketing
  • Customs and Border Protection Officer
  • Brand Experience Manager

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Brand Manager jobs in the past year along with how many they have posted.

United States

  • Bausch Health (333)
  • United States Department of Homeland Security (226)
  • Advantage Solutions (124)
  • Amazon (113)
  • CDW (109)
  • Ford (109)
  • Newell Brands (102)
  • Johnson & Johnson (97)
  • Newell Agency (80)
  • Marriott International (77)

North Carolina

  • United States Department of Homeland Security (16)
  • Newell Brands (11)
  • Bausch Health (9)
  • Mills Auto Group (7)
  • Reynolds American (6)
  • Merchants Distributors (6)
  • British American Tobacco (6)
  • Lowe's (5)
  • Krispy Kreme (5)
  • Itg Brands (4)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!