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Marketing and Public Relations - Careers

Marketing and Public Relations

Brand Manager

What Does a Professional in this Career Do?

A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.

Job Outlook

There were 335 Brand Manager job postings in North Carolina in the past year and 13723 in the United States.

In combination with other careers in the Marketing Manager industry, which includes the Brand Manager career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Brand Manager jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $109,173.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $95,264.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Brand Manager postings in the United States in the past year were lower than $85,347.

Education and Experience

Posted Brand Manager jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree1.4%
Bachelor's Degree59.58%
Master's Degree27.09%
Doctoral Degree1.11%
Other3.88%

Posted Brand Manager jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years20.14%
3 to 5 years51.99%
6 to 8 years19.95%
9+ years7.92%

Skills

Below are listings of the most common general and specialized skills Brand Manager positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (49.45%)
  • Sales (42.51%)
  • Management (35.35%)
  • Leadership (30.12%)
  • Planning (23.54%)
  • Innovation (23.27%)
  • Presentations (21.1%)
  • Operations (16.8%)
  • Customer Service (16.48%)
  • Influencing Skills (15.67%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Marketing (76.88%)
  • Brand Strategy (27.99%)
  • Brand Marketing (26.45%)
  • Brand Management (61.17%)
  • Project Management (30.33%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Marketing Strategies (18.69%)
  • Key Performance Indicators (KPIs) (13.09%)
  • New Product Development (19.13%)
  • Profit And Loss (P&L) Management (13.5%)
  • Marketing Communications (8.94%)
  • Digital Marketing (10.24%)
  • Branding (14.48%)
  • Merchandising (9.06%)
  • Go-to-Market Strategy (8.92%)
  • Cross-Functional Team Leadership (7.95%)
  • Brand Awareness (11.47%)
  • Finance (15.66%)
  • Customer Insights (13.17%)
  • Marketing Management (5.51%)
  • Social Media (12.87%)
  • Market Research (12.55%)
  • Public Relations (9.39%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

  • Brand Positioning (6.73%)
  • Marketing Mix (5.33%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Brand Positioning (9.41%)
  • Brand Strategy (39.15%)
  • Brand Management (85.57%)
  • Marketing Mix (7.46%)

Alternative Job Titles

Sometimes employers post jobs with Brand Manager skills but a different job title. Some common alternative job titles include:

  • Associate Brand Manager
  • Brand Marketing Manager
  • Brand Partnerships Manager
  • Product Brand Manager
  • Brand Experience Manager
  • Brand Strategy Manager
  • Director of Brand Marketing
  • Customs and Border Protection Officer
  • Brand Activation Manager

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Brand Manager jobs in the past year along with how many they have posted.

United States

  • Bausch & Lomb (330)
  • United States Department of Homeland Security (264)
  • Entergy (141)
  • System One (107)
  • Advantage Solutions (101)
  • Johnson & Johnson (82)
  • Kraft Heinz (82)
  • Ferrero (81)
  • Marriott International (64)
  • Ford (62)

North Carolina

  • United States Department of Homeland Security (17)
  • Reynolds American (11)
  • Lowe's (10)
  • Newell Brands (10)
  • Bausch & Lomb (9)
  • Krispy Kreme (7)
  • Insightsoftware (5)
  • North Carolina State University (5)
  • British American Tobacco (5)
  • GlaxoSmithKline (4)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!