Data Analyst (Marketing)
What Does a Professional in this Career Do?
Responsible for quantitative and qualitative market analysis. Identify key market statistics, interpret findings, enable marketing managers to understand the numbers behind marketing strategies.
There were 296 Data Analyst (Marketing) job postings in North Carolina in the past year and 8058 in the United States.
In combination with other careers in the Data / Data Mining Analyst industry, which includes the Data Analyst (Marketing) career, the following graph shows the number of people employed for each year since 2012:
Many new Data Analyst (Marketing) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
The average estimated salary in the United States for this career, based on job postings in the past year, is $81,707.
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $83,337.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Data Analyst (Marketing) postings in the United States in the past year were lower than $69,295.
Education and Experience
Posted Data Analyst (Marketing) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
Posted Data Analyst (Marketing) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
|Years of Experience||Percentage|
|0 to 2 years||27%|
|3 to 5 years||58%|
|6 to 8 years||11%|
Below are listings of the most common general and specialized skills Data Analyst (Marketing) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
A skill that is required across a broad range of occupations, including this one.
- Communication Skills (44%)
- Microsoft Excel (44%)
- Teamwork / Collaboration (38%)
- Research (29%)
- Problem Solving (26%)
A core skill for this occupation, it occurs frequently in job postings.
- Data Analysis (65%)
- SQL (57%)
- Salesforce (49%)
- Tableau (36%)
- Python (29%)
A skill that is requested frequently in this occupation but isn’t specific to it.
- Economics (18%)
- Key Performance Indicators (KPIs) (18%)
- Project Management (17%)
- Customer Service (16%)
- Business Process (14%)
A skill that may distinguish a subset of the occupation.
- Teradata (7%)
- Qlik (7%)
- Data Structures (6%)
- Marketing Analytics (6%)
- R (5%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed along with the marginal value: the average salary difference between postings that request that skill and those that do not.
- Data Engineering (5%) – marginal value $2,531
Alternative Job Titles
Sometimes employers post jobs with Data Analyst (Marketing) skills but a different job title. Some common alternative job titles include:
- Data Analyst
- Advanced Analytics Consultant
- Senior Data Analyst
- Outside Sales Consultant Business Performance Advisor
- Business Analyst - Commercial Visuals
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
- Data Analyst (General)
- Senior Data Analyst
- Business Intelligence Analyst
- Data Analyst (Finance)
- Data Quality Analyst
- Marketing Campaign Analyst
- Marketing Automation Analyst
- Business Intelligence Developer / Architect
- Data Analyst (Healthcare)
- Data Warehouse Developer
Here are the employers that have posted the most Data Analyst (Marketing) jobs in the past year along with how many they have posted.
- Anthem Blue Cross (464)
- Travelers (159)
- Pearson (125)
- Citizens Financial Group (99)
- Humana (85)
- Anthem Blue Cross (12)
- Wells Fargo (11)
- Premier Incorporated (8)
- Deloitte (7)
- Danaher Corporation (5)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!