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Marketing and Public Relations

Marketing and Public Relations | Marketing Analyst

Marketing Analyst

What Does a Professional in this Career Do?

A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.

Job Outlook

There were 245 Marketing Analyst job postings in North Carolina in the past year and 8103 in the United States.

In combination with other careers in the Market Research Analyst industry, which includes the Marketing Analyst career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $84,651.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $81,628.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Analyst postings in the United States in the past year were lower than $67,486.

Education and Experience

Posted Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree2.65%
Bachelor's Degree67.07%
Master's Degree10.47%
Doctoral Degree2.2%
Other3.75%

Posted Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years36.75%
3 to 5 years52.74%
6 to 8 years7.01%
9+ years3.5%

Skills

Below are listings of the most common general and specialized skills Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (49.87%)
  • Sales (35.72%)
  • Management (30.75%)
  • Detail Oriented (26.99%)
  • Problem Solving (26.97%)
  • Microsoft Excel (23.3%)
  • Leadership (19.34%)
  • Operations (18.67%)
  • Microsoft Office (18.1%)
  • Presentations (17.33%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Customer Relationship Management (57.38%)
  • Data Analysis (30.67%)
  • Market Research (21.31%)
  • Marketing (64.64%)
  • SQL (Programming Language) (28.01%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Microsoft Dynamics 365 (5.59%)
  • Agile Methodology (8.35%)
  • Workflow Management (15.79%)
  • Business Intelligence (8.75%)
  • Analytics (21.8%)
  • Automation (10.16%)
  • Google Analytics (12.54%)
  • Dashboard (25.01%)
  • Business Requirements (9.57%)
  • Data Integrity (7.62%)
  • Business Process (13.09%)
  • Customer Data Management (6.15%)
  • Computer Science (14.34%)
  • Data Management (8.38%)
  • Email Marketing (7.13%)
  • Data Visualization (10.96%)
  • Salesforce (25.94%)
  • Digital Marketing (13.16%)
  • Python (Programming Language) (10.35%)
  • Key Performance Indicators (KPIs) (17.09%)
  • Marketing Performance Measurement And Management (7.58%)
  • Marketing Strategies (10.68%)
  • Finance (12.34%)
  • Project Management (22.73%)
  • R (Programming Language) (8.3%)
  • Marketing Analytics (10.61%)
  • Power BI (14.33%)
  • Tableau (Business Intelligence Software) (18.69%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Data Analysis (71.57%)
  • SQL (Programming Language) (65.36%)

Alternative Job Titles

Sometimes employers post jobs with Marketing Analyst skills but a different job title. Some common alternative job titles include:

  • Marketing Data Analyst
  • CRM Specialist
  • CRM Administrator
  • CRM Business Analyst
  • Clinical Specialist
  • CRM Analyst
  • Dynamics CRM Consultant
  • Salesforce CRM Administrator
  • Lead Marketing Analyst

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Marketing Analyst jobs in the past year along with how many they have posted.

United States

  • Abbott Laboratories (345)
  • Pape Material Handling (172)
  • Navient (101)
  • Ford (89)
  • PayPal (88)
  • International Paper (77)
  • Launch Potato (71)
  • Windstream (70)
  • Deloitte (60)
  • Robert Half (51)

North Carolina

  • Abbott Laboratories (15)
  • Launch Potato (5)
  • PayPal (5)
  • Lowe's (4)
  • Credit Karma (4)
  • North Carolina State University (4)
  • NVR (3)
  • Affordable Care (3)
  • Snapav (3)
  • Willis Towers Watson (3)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!