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Marketing and Public Relations | Event Marketing Manager

Event Marketing Manager

What Does a Professional in this Career Do?

An Event Marketing Manager manages the complete process of an event including planning stage, running the actual event itself and the post-event evaluation. Manages operational and administrative functions to ensure event is delivered efficiently. Ensures event is in line with company's overall marketing strategy and attracts target audience.

Job Outlook

There were 81 Event Marketing Manager job postings in North Carolina in the past year and 2185 in the United States.

In combination with other careers in the Marketing Manager industry, which includes the Event Marketing Manager career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Event Marketing Manager jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $90,278.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $94,647.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Event Marketing Manager postings in the United States in the past year were lower than $73,750.

Education and Experience

Posted Event Marketing Manager jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree2.7%
Bachelor's Degree49.34%
Master's Degree4.12%
Doctoral Degree0.14%
Other10.71%

Posted Event Marketing Manager jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years26.81%
3 to 5 years55.95%
6 to 8 years14.38%
9+ years2.86%

Skills

Below are listings of the most common general and specialized skills Event Marketing Manager positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (62.61%)
  • Planning (52.49%)
  • Sales (50.39%)
  • Detail Oriented (49.24%)
  • Management (45.35%)
  • Self-Motivation (28.51%)
  • Leadership (28.42%)
  • Organizational Skills (28.38%)
  • Budgeting (27.41%)
  • Microsoft Office (25.81%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Event Marketing (50.07%)
  • Brand Awareness (21.01%)
  • Event Planning (27.14%)
  • Event Management (31.07%)
  • Marketing (91.53%)
  • Project Management (36.81%)
  • Marketing Management (24.65%)
  • Social Media (18.72%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Budget Management (9.33%)
  • Direct-to-Consumer (DTC) (10.91%)
  • Copywriting (3.49%)
  • Newsletters (5.03%)
  • Microsoft Access (11.44%)
  • Business To Business (8.43%)
  • Analytics (4.55%)
  • Marketing Materials (12.83%)
  • Adobe Creative Suite (3.06%)
  • Google Analytics (1.96%)
  • Business Marketing (4.88%)
  • Brand Management (3.3%)
  • Demand Generation (8.57%)
  • Email Marketing (5.74%)
  • Public Relations (8.19%)
  • Search Engine Optimization (1.82%)
  • Salesforce (12.02%)
  • Content Creation (4.79%)
  • Digital Marketing (8.09%)
  • Key Performance Indicators (KPIs) (19.82%)
  • Engagement Marketing (7.42%)
  • Marketing Strategies (14.7%)
  • Marketing Communications (13.6%)
  • Finance (4.64%)
  • Lead Generation (21.06%)
  • Internal Communications (14.55%)
  • Product Marketing (7.37%)
  • Performance Metric (3.02%)
  • Marketing Automation (4.07%)
  • Marketing Planning (2.97%)
  • Social Media Marketing (3.11%)
  • Vendor Management (9.96%)
  • Target Audience (5.89%)
  • HubSpot CRM (3.4%)
  • Branding (8.38%)
  • Vendor Relationship Management (6.65%)
  • Event Strategy (13.5%)
  • Sales Prospecting (7.13%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

  • Audio Control (2.73%)

Alternative Job Titles

Sometimes employers post jobs with Event Marketing Manager skills but a different job title. Some common alternative job titles include:

  • Marketing Events Manager
  • Marketing and Events Manager
  • Retail Marketing Manager
  • District Marketing Manager
  • Sales and Marketing Manager
  • Marketing and Special Events Manager
  • Marketing and Events Intern
  • Marketing Program Manager
  • Marketing and Tradeshow Coordinator

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Event Marketing Manager jobs in the past year along with how many they have posted.

United States

  • Leaf At Home LTD (181)
  • Lumen Technologies (68)
  • Beacon Hill Staffing Group (62)
  • Rocket Software (51)
  • Leaffilter North (42)
  • Franklincovey (35)
  • Amazon (27)
  • Bath Fitter (23)
  • Window Nation (22)
  • Andersen Windows (17)

North Carolina

  • Leaf At Home LTD (16)
  • Goldfish Swim School (4)
  • Hines (3)
  • Window Nation (3)
  • Snapav (3)
  • GlaxoSmithKline (2)
  • Leaffilter North (2)
  • Wake Forest University (2)
  • Capitol Broadcasting Company (2)
  • Acquire Personnel And Payroll Solutions (2)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!