Marketing Automation Analyst
What Does a Professional in this Career Do?
A Marketing Automation Analyst assists with collecting, analyzing, developing, and implementing various marketing business systems that leverages internal data to drive additional revenue opportunities, including CRM and POS systems. The person in this role will use this aggregated data to drive demand generation for various markets, segments, and micro-segments.
Job Outlook
There were 2 Marketing Automation Analyst job postings in North Carolina in the past year and 67 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Marketing Automation Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Marketing Automation Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $93,458.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $93,458.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Automation Analyst postings in the United States in the past year were lower than $82,363.
Education and Experience
Posted Marketing Automation Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 76.12% |
| Master's Degree | 4.48% |
| Doctoral Degree | 0% |
| Other | 1.49% |
Posted Marketing Automation Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 10.2% |
| 3 to 5 years | 79.59% |
| 6 to 8 years | 8.16% |
| 9+ years | 2.04% |
Skills
Below are listings of the most common general and specialized skills Marketing Automation Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Problem Solving (55.22%)
- Communication (49.25%)
- Detail Oriented (43.28%)
- Management (40.3%)
- Troubleshooting (Problem Solving) (37.31%)
- Self-Motivation (26.87%)
- Verbal Communication Skills (25.37%)
- Sales (22.39%)
- Planning (20.9%)
- Analytical Skills (20.9%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Workflow Management (33.33%)
- Salesforce Marketing Cloud (36.36%)
- Agile Methodology (30.3%)
- Auditing (27.27%)
- Automation (63.64%)
- Customer Relationship Management (18.18%)
- Dashboard (16.67%)
- Business Marketing (12.12%)
- Business Requirements (34.85%)
- Google Analytics (15.15%)
- Marketing (75.76%)
- Marketing Strategies (15.15%)
- Lead Generation (21.21%)
- Project Management (28.79%)
- Salesforce (37.88%)
- Triage (15.15%)
- SQL (Programming Language) (25.76%)
- Marketo (48.48%)
- Marketing Automation (80.3%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Project Documentation (6.06%)
- Attribution Modeling (6.06%)
- Business Metrics (7.58%)
- Database Management (9.09%)
- Lead Nurturing (6.06%)
- Quantitative Data Analysis (6.06%)
- Data Management Platforms (6.06%)
- AMPScript (13.64%)
- Business-To-Business (B2B) Marketing (3.03%)
- Consumer Behaviour (6.06%)
- A/B Testing (9.09%)
- Business Process (19.7%)
- Advertising Mail (7.58%)
- Business To Business (7.58%)
- JavaScript (Programming Language) (12.12%)
- Audience Segmentation (9.09%)
- Artificial Intelligence (3.03%)
- Analytics (27.27%)
- Reconciliation (9.09%)
- HyperText Markup Language (HTML) (31.82%)
- Data Mining (7.58%)
- JIRA (25.76%)
- Key Performance Indicators (KPIs) (15.15%)
- Collaborative Software (3.03%)
- Customer Data Management (4.55%)
- Email Marketing (31.82%)
- Business Technologies (9.09%)
- Cascading Style Sheets (CSS) (24.24%)
- Data Quality (15.15%)
- Data Visualization (9.09%)
- Digital Marketing (28.79%)
- Computer Science (6.06%)
- Market Research (12.12%)
- Data Architecture (6.06%)
- Financial Services (3.03%)
- Demand Generation (13.64%)
- Market Segmentation (7.58%)
- Hospital Pharmacy (4.55%)
- Acceptance Testing (6.06%)
- Data Analysis (12.12%)
- Test Planning (9.09%)
- Machine Learning (3.03%)
- Operational Data Store (6.06%)
- Data Infrastructure (6.06%)
- Lead Management (10.61%)
- Push Technology (4.55%)
- Global Marketing (7.58%)
- Test Market (9.09%)
- Test Strategy (9.09%)
- Marketing Effectiveness (7.58%)
- Customer Engagement (9.09%)
- Marketing Operations (15.15%)
- System Testing (9.09%)
- Programming Languages (6.06%)
- Process Improvement (19.7%)
- Telemarketing (6.06%)
- Pharmacy Automation (4.55%)
- Web Performance Optimization (6.06%)
- Social Media (6.06%)
- Power BI (6.06%)
- Statistics (3.03%)
- Templates (7.58%)
- Performance Metric (9.09%)
- System Implementation (7.58%)
- Web Analytics (9.09%)
- System Optimization (4.55%)
- General Data Protection Regulation (GDPR) (30.3%)
- Expectation Management (9.09%)
- Google Workspace (9.09%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Scripting (100%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Automation Analyst skills but a different job title. Some common alternative job titles include:
- FSO Assurance Intern
- Marketing Systems Analyst
- Automation Analyst
- Pharmacy Analyst
- Market Administrator
- DOT Administrator
- IT Application Analyst
- Commercial Banking Associate
- Government and Public Affairs Director
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Automation Analyst jobs in the past year along with how many they have posted.
United States
- Ernst & Young (9)
- iTalent Digital (6)
- Comcast (4)
- Bluegreen Vacations (4)
- University of Chicago (3)
- Rocket Companies (2)
- The Judge Group (2)
- JPMorgan Chase (2)
- TEKsystems (2)
- Educational Testing Service (2)
North Carolina
- Volvo (1)
- Red Hat (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.