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Marketing and Public Relations | Marketing Operations Manager

Marketing Operations Manager

What Does a Professional in this Career Do?

A Marketing Operations Manager develops the strategic marketing operations for a company. Manages the marketing team, processes, IT resources and marketing processes that create demand for the company's products. Consults with other marketing leaders to support strategic business needs while improving the effectiveness and efficiency of processes, programs, and infrastructure.

Job Outlook

There were 61 Marketing Operations Manager job postings in North Carolina in the past year and 2467 in the United States.

In combination with other careers in the Marketing Manager industry, which includes the Marketing Operations Manager career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Marketing Operations Manager jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $120,994.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $114,927.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Operations Manager postings in the United States in the past year were lower than $102,520.

Education and Experience

Posted Marketing Operations Manager jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree1.22%
Bachelor's Degree57.92%
Master's Degree16.09%
Doctoral Degree0.69%
Other2.96%

Posted Marketing Operations Manager jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years14.09%
3 to 5 years56.43%
6 to 8 years20.99%
9+ years8.48%

Skills

Below are listings of the most common general and specialized skills Marketing Operations Manager positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (56.95%)
  • Operations (51.44%)
  • Management (41.83%)
  • Sales (41.39%)
  • Leadership (37.94%)
  • Planning (33.52%)
  • Detail Oriented (31.58%)
  • Problem Solving (28.86%)
  • Influencing Skills (17.88%)
  • Prioritization (16.86%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Customer Relationship Management (22.4%)
  • Workflow Management (23.1%)
  • Salesforce (28.17%)
  • Marketing (88.68%)
  • Marketing Strategies (21.14%)
  • Project Management (47.67%)
  • Marketing Operations (76%)
  • Marketing Automation (25.02%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Budget Management (4.78%)
  • Operational Efficiency (4.17%)
  • Go-to-Market Strategy (7.97%)
  • Agile Methodology (8.26%)
  • Campaign Management (5.6%)
  • Business Metrics (4.17%)
  • Performance Reporting (1.88%)
  • Business-To-Business (B2B) Marketing (7.77%)
  • Pardot (CRM Software) (8.63%)
  • Data-Driven Decision Making (4.54%)
  • Business To Business (13.45%)
  • HyperText Markup Language (HTML) (5.4%)
  • A/B Testing (3.88%)
  • Analytics (20.2%)
  • Automation (17.74%)
  • Google Analytics (8.38%)
  • Data Analysis (16.64%)
  • Dashboard (16.72%)
  • Business Marketing (12.14%)
  • Software As A Service (SaaS) (5.03%)
  • Information Privacy (2.86%)
  • Demand Generation (13.37%)
  • Data Management (5.4%)
  • Email Marketing (8.99%)
  • Data Quality (3.92%)
  • Search Engine Optimization (5.89%)
  • Digital Marketing (19.22%)
  • Key Performance Indicators (KPIs) (17.7%)
  • Scalability (11.37%)
  • Marketing Performance Measurement And Management (9.61%)
  • Marketing Communications (8.91%)
  • Finance (14.76%)
  • Lead Management (7.93%)
  • Lead Generation (15.21%)
  • Marketing Analytics (4.99%)
  • Invoicing (3.92%)
  • Product Management (3.39%)
  • Product Marketing (7.52%)
  • Performance Metric (4.13%)
  • Sales Operations (8.18%)
  • Stakeholder Management (3.35%)
  • Process Improvement (14.51%)
  • Operations Management (19.5%)
  • Value Propositions (4.33%)
  • Marketo (18.36%)
  • Tableau (Business Intelligence Software) (8.67%)
  • HubSpot CRM (14.84%)
  • Social Media (7.4%)
  • SQL (Programming Language) (8.95%)
  • Marketing Budgets (5.4%)
  • General Data Protection Regulation (GDPR) (3.31%)
  • Sales Prospecting (6.17%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Workflow Management (55.01%)
  • Salesforce (67.09%)

Alternative Job Titles

Sometimes employers post jobs with Marketing Operations Manager skills but a different job title. Some common alternative job titles include:

  • Marketing Operations Program Manager
  • Marketing Strategy Manager
  • Marketing and Operations Manager
  • Operations Manager
  • Marketing Operations Associate
  • Marketing Technology Manager
  • Marketing Operations Analyst
  • Digital Marketing Operations Manager
  • Loyalty Marketing Manager

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Marketing Operations Manager jobs in the past year along with how many they have posted.

United States

  • Lucid Software (57)
  • Wolters Kluwer (52)
  • Teradata Operations (51)
  • Amazon (40)
  • Evolent Health (39)
  • Marriott International (38)
  • Rocket Software (38)
  • Johnson & Johnson (38)
  • Under Armour (32)
  • Lumen Technologies (27)

North Carolina

  • Veradigm (3)
  • Lenovo (2)
  • RingCentral (2)
  • Insightsoftware (2)
  • VMware (2)
  • Jaggaer (2)
  • Willis Towers Watson (2)
  • Rochester Clinical Research (2)
  • LendingTree (2)
  • Bioagilytix (2)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!