Product Marketing Analyst
What Does a Professional in this Career Do?
A Product Marketing Analyst works with both developers and users to implement new products, as well as utilize data and user feedback to suggest improvements.
Job Outlook
There were 13 Product Marketing Analyst job postings in North Carolina in the past year and 418 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Product Marketing Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Product Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $93,008.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $93,008.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Product Marketing Analyst postings in the United States in the past year were lower than $79,547.
Education and Experience
Posted Product Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 66.75% |
| Master's Degree | 29.9% |
| Doctoral Degree | 0.96% |
| Other | 1.44% |
Posted Product Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 28.35% |
| 3 to 5 years | 63.24% |
| 6 to 8 years | 5.61% |
| 9+ years | 2.8% |
Skills
Below are listings of the most common general and specialized skills Product Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (69.38%)
- Sales (56.22%)
- Research (33.97%)
- Presentations (30.62%)
- Analytical Skills (29.67%)
- Writing (25.84%)
- Management (24.4%)
- Self-Motivation (23.21%)
- Microsoft Excel (22.25%)
- Innovation (22.25%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Data Analysis (25.85%)
- Content Creation (14.25%)
- Marketing (79.23%)
- Product Management (39.86%)
- Product Marketing (80.92%)
- Dashboard (14.98%)
- Python (Programming Language) (21.98%)
- Project Management (28.02%)
- New Product Development (31.64%)
- SQL (Programming Language) (22.46%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Ad Hoc Analysis (8.45%)
- Technical Presentations (10.39%)
- Statistical Analysis (14.01%)
- Product Knowledge (4.11%)
- Sales Support (1.45%)
- Commercial Real Estate (10.63%)
- Go-to-Market Strategy (15.7%)
- A/B Testing (5.56%)
- Educational Assessment (10.39%)
- Workflow Management (4.11%)
- Agile Methodology (5.07%)
- Financial Technology (FinTech) (11.84%)
- Campaign Management (11.11%)
- JavaScript (Programming Language) (10.39%)
- Marketing Materials (3.38%)
- SAS Macros (10.14%)
- Adobe Analytics (1.21%)
- Product Roadmaps (7.49%)
- Analytics (8.94%)
- Microsoft Access (5.07%)
- Business To Business (13.29%)
- JIRA (1.93%)
- Business Support Systems (11.11%)
- Mortgage Loans (10.63%)
- Business Intelligence (4.83%)
- Brochures (2.9%)
- Business Analysis (2.66%)
- Organizational Behavior (10.14%)
- Debugging (10.39%)
- Economics (11.35%)
- Data Collection (2.42%)
- Field Testing (9.9%)
- Perl (Programming Language) (10.63%)
- Key Performance Indicators (KPIs) (14.25%)
- Talent Management (10.14%)
- Marketing Strategies (21.98%)
- Scalability (2.42%)
- Interactive Data Language (IDL) (10.39%)
- Student Learning Outcomes (9.9%)
- Java (Programming Language) (10.39%)
- Business Requirements (3.62%)
- MATLAB (10.39%)
- Market Research (15.22%)
- Market Trend (6.76%)
- Psychological Evaluations (10.14%)
- Financial Services (3.86%)
- Brand Identity (10.87%)
- Product Demonstration (4.83%)
- Performance Metric (4.11%)
- Salesforce (14.98%)
- Content Development (14.98%)
- Statistics (13.04%)
- Power BI (8.94%)
- Customer Relationship Management (14.49%)
- Business Strategies (6.28%)
- Test Construction Strategies (9.9%)
- Relational Databases (7.97%)
- Social Media (11.35%)
- HubSpot CRM (11.59%)
- R (Programming Language) (21.74%)
- Technical Report (10.39%)
- Finance (12.08%)
- Competitive Analysis (9.18%)
- Customer Data Management (4.83%)
- Google Analytics (3.62%)
- Data Engineering (3.14%)
- Data Extraction (1.45%)
- Product Strategy (22.46%)
- Item Response Theory (10.14%)
- Marketing Communications (1.69%)
- SAP Applications (3.86%)
- Product Lifecycle Management (5.31%)
- Product Analysis (13.04%)
- New Business Development (10.63%)
- Product Design (2.17%)
- Tableau (Business Intelligence Software) (13.29%)
- Strategic Marketing (14.98%)
- Real Estate Finance (10.63%)
- SAS (Software) (11.11%)
- Technical Documentation (11.11%)
- Request For Proposal (11.59%)
- User Experience (UX) (3.62%)
- Data Science (8.7%)
- Simulations (10.39%)
- Value Propositions (9.42%)
- Extensible Markup Language (XML) (10.63%)
- Product Analytics (11.35%)
- Programming Languages (10.39%)
Alternative Job Titles
Sometimes employers post jobs with Product Marketing Analyst skills but a different job title. Some common alternative job titles include:
- Product Analyst
- Assessment Analyst
- Product Management Analyst
- Product Data Analyst
- Product Development Analyst
- Marketing Product Manager
- Product Operations Analyst
- Supply Chain Product Manager
- Lead Product Analyst
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Product Marketing Analyst jobs in the past year along with how many they have posted.
United States
- SitusAMC (44)
- Pearson Education (42)
- Citigroup (14)
- Celestica (13)
- Sirius XM Canada (9)
- Kohler (8)
- Whirlpool (6)
- Dick's Sporting Goods (5)
- Duke University (5)
- Amazon (4)
North Carolina
- Duke University (5)
- SitusAMC (1)
- Cella (1)
- Pearson Education (1)
- Celestica (1)
- Credit Karma (1)
- OneMain Holdings (1)
- Care N Care Insurance Company Of North Carolina (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.