Career

Marketing and Public Relations

 

Marketing Analyst

What Does a Professional in this Career Do?

Performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.

Job Outlook

There were 62 Marketing Analyst job postings in North Carolina in the past year and 3020 in the United States.

In combination with other careers in the Market Research Analyst industry, which includes the Marketing Analyst career, the following graph shows the number of people employed for each year since 2012:

Salary

Many new Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $68,547.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $70,649.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Analyst postings in the United States in the past year were lower than $55,538.

Education and Experience

Posted Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree4%
Bachelor's Degree74%
Master's Degree21%
Doctoral Degree0%
Other0%

Posted Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years46%
3 to 5 years43%
6 to 8 years7%
9+ years4%

Skills

Below are listings of the most common general and specialized skills Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication Skills (51%)
  • Microsoft Excel (50%)
  • Teamwork / Collaboration (34%)
  • Detail-Oriented (32%)
  • Research (28%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Marketing (87%)
  • SQL (24%)
  • Market Research (16%)
  • Tableau (14%)
  • Marketing Analytics (13%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Project Management (19%)
  • Data Analysis (18%)
  • Budgeting (13%)
  • Customer Service (12%)
  • Economics (12%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

  • Consumer Behavior (4%)
  • Competitive Analysis (3%)

Alternative Job Titles

Sometimes employers post jobs with Marketing Analyst skills but a different job title. Some common alternative job titles include:

  • Senior Marketing Analyst
  • Junior Marketing Team
  • Analyst - Marketing
  • Senior Analyst, Insights And Analytics

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Marketing Analyst jobs in the past year along with how many they have posted.

United States

  • American Express (158)
  • Zippline Incorporated (83)
  • Cox Communications (80)
  • Facebook (37)
  • JP Morgan Chase Company (27)

North Carolina

  • Charter Communications (4)
  • Willis Towers Watson (3)
  • Targetbase (3)
  • Life3D Studios (2)
  • Snapav (2)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!