Strategic Marketing Analyst
What Does a Professional in this Career Do?
A Strategic Marketing Analyst is responsible for collection and analysis of information including market data, competitive intelligence, commodity price data, competitors and competitive products, market share and market segmentation.
Job Outlook
There were 0 Strategic Marketing Analyst job postings in North Carolina in the past year and 7 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Strategic Marketing Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Strategic Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
We do not have this data at this time.
State
We do not have this data at this time.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Strategic Marketing Analyst postings in the United States in the past year were lower than $0.
Education and Experience
Posted Strategic Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 71.43% |
| Master's Degree | 0% |
| Doctoral Degree | 0% |
| Other | 0% |
Posted Strategic Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 0% |
| 3 to 5 years | 100% |
| 6 to 8 years | 0% |
| 9+ years | 0% |
Skills
Below are listings of the most common general and specialized skills Strategic Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Sales (71.43%)
- Presentations (71.43%)
- Communication (57.14%)
- Microsoft Office (57.14%)
- Planning (42.86%)
- Self-Motivation (42.86%)
- Leadership (42.86%)
- Microsoft Excel (28.57%)
- Management (28.57%)
- English Language (28.57%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Product Promotion (28.57%)
- Supply Chain (28.57%)
- Go-to-Market Strategy (28.57%)
- Accounting (28.57%)
- Corporate Finance (28.57%)
- Data Collection (28.57%)
- Market Research (42.86%)
- Data Management (28.57%)
- Finance (28.57%)
- Product Management (28.57%)
- User Research (28.57%)
- Commercialization (28.57%)
- Environmental Protocols (28.57%)
- Data Analysis (28.57%)
- Organic Growth (28.57%)
- Marketing (85.71%)
- Marketing Communications (28.57%)
- Market Intelligence (28.57%)
- New Product Development (28.57%)
- Process Improvement (28.57%)
- SAP Applications (28.57%)
- SQL (Programming Language) (28.57%)
- Strategic Marketing (85.71%)
- Path Analysis (28.57%)
- Competitive Analysis (28.57%)
- Sales Engineering (28.57%)
- Product Strategy (28.57%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Market Opportunities (14.29%)
- Pardot (CRM Software) (14.29%)
- Business Development (14.29%)
- Marketing Analysis (14.29%)
- Project Management (14.29%)
- Salesforce (14.29%)
- Resourcing (14.29%)
- Branding (14.29%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Go-to-Market Strategy (40%)
- Supply Chain (40%)
- User Research (40%)
- Data Analysis (40%)
- Environmental Protocols (40%)
- Market Research (60%)
- Sales Engineering (40%)
- SAP Applications (40%)
- SQL (Programming Language) (40%)
- Path Analysis (40%)
- Product Strategy (40%)
Alternative Job Titles
Sometimes employers post jobs with Strategic Marketing Analyst skills but a different job title. Some common alternative job titles include:
- Strategic Marketing Intern
- Marketing Analyst
- Marketing and Communications Analyst
- Strategic Marketing Manager
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Strategic Marketing Analyst jobs in the past year along with how many they have posted.
United States
- Illinois Tools Works (1)
- Ballet Theatre Foundation (1)
- ITW (1)
- The Marmon Group (1)
- Atlanta Regional Commission (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.