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Marketing and Public Relations

Marketing and Public Relations | Brand Marketing Specialist

Brand Marketing Specialist

What Does a Professional in this Career Do?

A Brand Marketing Specialist develops marketing plans and strategies that increase the awareness of stature for businesses. Supports lines of service and brand objectives. Manages and enhances a company's brand or reputation in the public's eye. Coordinates objectives with marketing, creative, and advertising departments.

Job Outlook

There were 98 Brand Marketing Specialist job postings in North Carolina in the past year and 3099 in the United States.

In combination with other careers in the Marketing Specialist industry, which includes the Brand Marketing Specialist career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Brand Marketing Specialist jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $91,293.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $78,984.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Brand Marketing Specialist postings in the United States in the past year were lower than $60,791.

Education and Experience

Posted Brand Marketing Specialist jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree0%
Bachelor's Degree45.72%
Master's Degree8.03%
Doctoral Degree0.77%
Other11.58%

Posted Brand Marketing Specialist jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years39.02%
3 to 5 years38.17%
6 to 8 years12.74%
9+ years10.07%

Skills

Below are listings of the most common general and specialized skills Brand Marketing Specialist positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (55.63%)
  • Sales (41.95%)
  • Management (27.43%)
  • Leadership (22.33%)
  • Innovation (21.62%)
  • Detail Oriented (20.91%)
  • Research (20.59%)
  • Customer Service (20.43%)
  • Presentations (20.01%)
  • Planning (17.94%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Brand Marketing (39.74%)
  • Brand Management (25.19%)
  • Marketing (71.15%)
  • Project Management (26.91%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Sales Strategy (3.58%)
  • Product Knowledge (6.88%)
  • Brand Strategy (33.83%)
  • Marketing Materials (8.63%)
  • Analytics (5.21%)
  • Key Performance Indicators (KPIs) (12.05%)
  • Marketing Strategies (20.18%)
  • Market Research (14.81%)
  • Market Trend (9.18%)
  • Brand Awareness (19.25%)
  • Target Audience (10.46%)
  • Customer Relationship Management (6.14%)
  • Selling Techniques (5.64%)
  • Social Media (19.28%)
  • Branding (25.47%)
  • Digital Marketing (14.74%)
  • Marketing Communications (13.14%)
  • Merchandising (13.3%)
  • Integrated Marketing Communications (6.34%)
  • New Product Development (9.72%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

  • Brand Architecture (6.03%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Project Management (100%)

Alternative Job Titles

Sometimes employers post jobs with Brand Marketing Specialist skills but a different job title. Some common alternative job titles include:

  • Brand Specialist
  • Brand Strategist
  • Assistant Brand Strategist
  • Brand Marketing Intern
  • Brand Marketing Manager
  • Brand Coordinator
  • Global Brand Marketing Manager
  • Brand Marketing Representative
  • Beauty Brand Expert

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Brand Marketing Specialist jobs in the past year along with how many they have posted.

United States

  • Atlas (104)
  • Beauty Barrage (74)
  • System One (61)
  • Macy's (47)
  • PricewaterhouseCoopers (43)
  • Amazon (34)
  • Anywhere Real Estate (34)
  • Red Bull (33)
  • Smx Corporation Limited (28)
  • Nike (27)

North Carolina

  • Hendrick Automotive Group (6)
  • Audi Northlake (3)
  • PricewaterhouseCoopers (3)
  • Lenovo (3)
  • USAA (3)
  • Beauty Barrage (3)
  • UL Solutions (2)
  • Red Bull (2)
  • Macy's (2)
  • Jobot (2)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!