Event Marketing Manager
What Does a Professional in this Career Do?
An Event Marketing Manager manages the complete process of an event including planning stage, running the actual event itself and the post-event evaluation. Manages operational and administrative functions to ensure event is delivered efficiently. Ensures event is in line with company's overall marketing strategy and attracts target audience.
Job Outlook
There were 71 Event Marketing Manager job postings in North Carolina in the past year and 2605 in the United States.
In combination with other careers in the Marketing Manager industry, which includes the Event Marketing Manager career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Event Marketing Manager jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $129,525.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $126,286.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Event Marketing Manager postings in the United States in the past year were lower than $110,764.
Education and Experience
Posted Event Marketing Manager jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 49.17% |
| Master's Degree | 4.34% |
| Doctoral Degree | 0.19% |
| Other | 6.33% |
Posted Event Marketing Manager jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 19.73% |
| 3 to 5 years | 58% |
| 6 to 8 years | 17.5% |
| 9+ years | 4.77% |
Skills
Below are listings of the most common general and specialized skills Event Marketing Manager positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (62.46%)
- Planning (53.21%)
- Sales (50.06%)
- Management (46.22%)
- Detail Oriented (43.22%)
- Leadership (33.09%)
- Budgeting (28.06%)
- Organizational Skills (27.33%)
- Self-Motivation (26.56%)
- Coordinating (25.11%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Event Marketing (45.63%)
- Marketing (89%)
- Marketing Management (20.43%)
- Brand Awareness (21.83%)
- Event Planning (33.47%)
- Social Media (11.92%)
- Event Management (41.53%)
- Project Management (40.05%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Canva (Software) (3.13%)
- Promotional Materials (5.7%)
- Budget Management (12.4%)
- Business Metrics (2.85%)
- Workflow Management (4.61%)
- Newsletters (3.85%)
- Marketing Materials (7.46%)
- Analytics (5.5%)
- Direct-to-Consumer (DTC) (6.54%)
- Microsoft Access (7.06%)
- Business To Business (12.48%)
- Adobe Creative Suite (2.81%)
- Public Relations (9.71%)
- Demand Generation (7.74%)
- Content Creation (3.97%)
- Customer Engagement (3.25%)
- Key Performance Indicators (KPIs) (18.38%)
- Zoom (Video Conferencing Tool) (6.5%)
- Event Management Software (5.14%)
- Internal Communications (9.15%)
- Marketing Strategies (14.65%)
- Search Engine Optimization (1.73%)
- Performance Metric (3.69%)
- Salesforce (12.92%)
- Email Marketing (4.86%)
- Target Audience (7.99%)
- Customer Relationship Management (7.95%)
- Field Marketing (8.59%)
- HubSpot CRM (3.01%)
- Google Analytics (1.65%)
- Marketo (7.02%)
- Lead Generation (18.26%)
- Digital Marketing (9.15%)
- Vendor Management (12.8%)
- Sales Prospecting (11%)
- Marketing Communications (12.08%)
- Marketing Automation (3.77%)
- Event Strategy (16.61%)
Alternative Job Titles
Sometimes employers post jobs with Event Marketing Manager skills but a different job title. Some common alternative job titles include:
- Marketing Events Manager
- Event Manager
- Marketing and Events Manager
- Special Events Manager
- District Marketing Manager
- Technology Marketing Manager
- Sales and Marketing Manager
- Retail Marketing Manager
- Trade Show and Event Manager
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Event Marketing Manager jobs in the past year along with how many they have posted.
United States
- Leaf At Home LTD (112)
- Beacon Hill Staffing Group (63)
- Amazon (61)
- S&P Global (54)
- Avnet (52)
- Rocket Software (51)
- Renaissance (51)
- Franklincovey (50)
- Leaffilter North (49)
- Cribl (43)
North Carolina
- Leaf At Home LTD (5)
- Hines (3)
- Window Nation (3)
- Snapav (3)
- GlaxoSmithKline (2)
- Lee Hecht Harrison (2)
- Intelliswift Software (2)
- Leaffilter North (2)
- Wake Forest University (2)
- Align Technology (2)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.