Marketing Automation Analyst
What Does a Professional in this Career Do?
A Marketing Automation Analyst assists with collecting, analyzing, developing, and implementing various marketing business systems that leverages internal data to drive additional revenue opportunities, including CRM and POS systems. The person in this role will use this aggregated data to drive demand generation for various markets, segments, and micro-segments.
Job Outlook
There were 2 Marketing Automation Analyst job postings in North Carolina in the past year and 51 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Marketing Automation Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Marketing Automation Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
We do not have this data at this time.
State
We do not have this data at this time.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Automation Analyst postings in the United States in the past year were lower than $0.
Education and Experience
Posted Marketing Automation Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 78.43% |
| Master's Degree | 3.92% |
| Doctoral Degree | 0% |
| Other | 0% |
Posted Marketing Automation Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 22.86% |
| 3 to 5 years | 71.43% |
| 6 to 8 years | 5.71% |
| 9+ years | 0% |
Skills
Below are listings of the most common general and specialized skills Marketing Automation Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Management (60.78%)
- Problem Solving (49.02%)
- Communication (39.22%)
- Detail Oriented (33.33%)
- Sales (31.37%)
- Verbal Communication Skills (27.45%)
- Analytical Skills (25.49%)
- Interpersonal Communications (25.49%)
- Critical Thinking (23.53%)
- Microsoft Excel (21.57%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- SQL (Programming Language) (34%)
- Automation (66%)
- Salesforce Marketing Cloud (40%)
- Salesforce (36%)
- Analytics (20%)
- Agile Methodology (28%)
- Marketing (74%)
- Customer Relationship Management (24%)
- Marketing Automation (76%)
- Marketo (34%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- JavaScript (Programming Language) (18%)
- Application Programming Interface (API) (8%)
- Marketing Strategies (20%)
- Audience Segmentation (12%)
- Lead Management (12%)
- Power BI (14%)
- Auditing (20%)
- Lead Nurturing (12%)
- Market Segmentation (10%)
- Expectation Management (12%)
- Triage (20%)
- HyperText Markup Language (HTML) (22%)
- Marketing Effectiveness (12%)
- Marketing Operations (14%)
- System Testing (12%)
- Reconciliation (12%)
- Cascading Style Sheets (CSS) (8%)
- Key Performance Indicators (KPIs) (18%)
- Campaign Management (10%)
- Test Planning (12%)
- AMPScript (16%)
- Market Research (12%)
- Google Analytics (28%)
- Dashboard (24%)
- Business Process (12%)
- Digital Marketing (24%)
- A/B Testing (16%)
- Workflow Management (18%)
- Business Requirements (30%)
- Test Market (12%)
- Business Marketing (18%)
- Project Management (14%)
- Business Technologies (12%)
- Google Workspace (12%)
- Scalability (4%)
- Email Marketing (18%)
- HubSpot CRM (6%)
- Test Strategy (12%)
- Push Technology (6%)
- Business Metrics (6%)
- Computer Science (22%)
- Data Analysis (18%)
- Performance Metric (8%)
- Lead Generation (26%)
- Business To Business (10%)
- Business Intelligence (6%)
- Tableau (Business Intelligence Software) (6%)
- Process Improvement (8%)
- Data Quality (10%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Automation Analyst skills but a different job title. Some common alternative job titles include:
- Marketing Systems Analyst
- Automation Analyst
- Pharmacy Analyst
- Marketing Automation Specialist
- Email Marketing Analyst
- Commercial Banking Associate
- Market Administrator
- DOT Administrator
- IT Application Analyst
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Automation Analyst jobs in the past year along with how many they have posted.
United States
- iTalent Digital (6)
- Bluegreen Vacations (4)
- University of Chicago (3)
- The Judge Group (2)
- JPMorgan Chase (2)
- The Hershey Company (2)
- Rightwave (2)
- Combined Jewish Philanthropies (Cjp) (2)
- The Hertz Corporation (2)
- Cynamics (1)
North Carolina
- Volvo (1)
- Material Handling Industry (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.