Marketing Operations Manager
What Does a Professional in this Career Do?
A Marketing Operations Manager develops the strategic marketing operations for a company. Manages the marketing team, processes, IT resources and marketing processes that create demand for the company's products. Consults with other marketing leaders to support strategic business needs while improving the effectiveness and efficiency of processes, programs, and infrastructure.
Job Outlook
There were 47 Marketing Operations Manager job postings in North Carolina in the past year and 2294 in the United States.
In combination with other careers in the Marketing Manager industry, which includes the Marketing Operations Manager career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Marketing Operations Manager jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $122,626.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $122,626.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Operations Manager postings in the United States in the past year were lower than $108,437.
Education and Experience
Posted Marketing Operations Manager jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 62.16% |
| Master's Degree | 16.04% |
| Doctoral Degree | 0.74% |
| Other | 3.23% |
Posted Marketing Operations Manager jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 10.48% |
| 3 to 5 years | 57.66% |
| 6 to 8 years | 23.56% |
| 9+ years | 8.3% |
Skills
Below are listings of the most common general and specialized skills Marketing Operations Manager positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (57.98%)
- Operations (53.84%)
- Management (46.38%)
- Leadership (38.93%)
- Sales (38.88%)
- Planning (32.17%)
- Problem Solving (31.52%)
- Detail Oriented (31.04%)
- Presentations (19.62%)
- Influencing Skills (18.61%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Workflow Management (27.02%)
- Customer Relationship Management (23.2%)
- Analytics (24.3%)
- Digital Marketing (17.25%)
- Marketing (91.64%)
- Marketing Strategies (21.57%)
- Project Management (46.57%)
- Marketing Operations (78.65%)
- Salesforce (31.69%)
- Marketo (22.14%)
- Marketing Automation (30.72%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Budget Management (6.82%)
- Attribution Modeling (5.06%)
- Business Metrics (4.97%)
- Database Management (2.77%)
- Operational Efficiency (5.37%)
- Revenue Operations (5.81%)
- Go-to-Market Strategy (10.04%)
- Business-To-Business (B2B) Marketing (9.29%)
- Campaign Management (8.36%)
- Agile Methodology (7.57%)
- A/B Testing (4.97%)
- Automation (19.67%)
- Business To Business (15.62%)
- Change Management (9.02%)
- Data-Driven Decision Making (5.99%)
- HyperText Markup Language (HTML) (6.43%)
- Pardot (CRM Software) (7.75%)
- Dashboard (16.29%)
- Business Marketing (12.81%)
- Software As A Service (SaaS) (6.07%)
- Key Performance Indicators (KPIs) (17.65%)
- Email Marketing (8.23%)
- Marketing Performance Measurement And Management (10.52%)
- Data Management (8.54%)
- Information Privacy (3.08%)
- Demand Generation (12.98%)
- Finance (14.88%)
- Google Analytics (11.22%)
- Product Management (3.79%)
- Product Marketing (8.32%)
- Data Analysis (19.45%)
- Search Engine Optimization (6.21%)
- Invoicing (2.86%)
- Scalability (10.34%)
- Lead Management (8.32%)
- Sales Operations (10.08%)
- Global Marketing (5.11%)
- Marketing Analytics (6.87%)
- Operations Management (18.79%)
- Lead Generation (17.12%)
- Marketing Communications (9.51%)
- Marketing Management (7.22%)
- Process Improvement (15.4%)
- Social Media (7.88%)
- SQL (Programming Language) (8.93%)
- Power BI (2.42%)
- Marketing Budgets (5.11%)
- Sales Prospecting (6.16%)
- Performance Metric (5.28%)
- Tableau (Business Intelligence Software) (10.56%)
- HubSpot CRM (14.04%)
- General Data Protection Regulation (GDPR) (2.99%)
- Stakeholder Management (5.11%)
- Value Propositions (2.55%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Analytics (28.54%)
- Marketing Automation (36.09%)
- Marketing Operations (92.4%)
- Salesforce (37.23%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Operations Manager skills but a different job title. Some common alternative job titles include:
- Marketing Operations Program Manager
- Marketing Strategy Manager
- Marketing Technology Manager
- Marketing and Operations Manager
- Marketing Operations Analyst
- Operations Manager
- Digital Marketing Operations Manager
- Integrated Marketing Manager
- Head of Marketing Operations
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Operations Manager jobs in the past year along with how many they have posted.
United States
- Amazon (72)
- Wolters Kluwer (57)
- Teradata Operations (50)
- Confluent (48)
- Verint Systems (43)
- Evolent Health (39)
- Rocket Software (39)
- Ford (33)
- Lucid Software (28)
- Lumen Technologies (27)
North Carolina
- Lhm Media Group (3)
- Veradigm (2)
- Insightsoftware (2)
- Lowe's (2)
- Willis Towers Watson (2)
- Rochester Clinical Research (2)
- Fortrea Inc. (1)
- Thermo Fisher Scientific (1)
- Apex Analytix (1)
- Brightspeed (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
- Business Administration Master's Degrees
- Professional Communication and Managerial Skills Graduate Certificates
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.