The online Graduate Certificate in Sport and Entertainment Venue Management is one of several programs in the Department of Parks, Recreation and Tourism Management (PRTM) in the College of Natural Resources.
The PRTM department offers undergraduate and graduate degree programs in a variety of concentration areas. Since 2000, PRTM has graduated more than 2,000 students with baccalaureate degrees and more than 500 students with master’s or other advanced degrees. Relevant coursework is paired with hands-on fieldwork and service-learning opportunities specific to a student’s chosen specialty. In addition, students conduct research, participate in national consortiums and learn on-the-job through internships and co-ops.
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Upon completion of the Graduate Certificate in Sport and Entertainment Venue Management online program, graduates will have mastered an understanding of:
- Effective, efficient and sustainable management practices for sport and entertainment venues.
- The three E’s of sustainability: environment, equity and economics.
- Risk mitigation of entertainment and sport venue management.
- How to create and support policies and governing procedures.
- Best practices for transportation, parking and food and beverage operations for sport and entertainment venues.
- Crowd management and safety best practices.
- Marketing processes, strategies and tactics, including research-based marketing and business plans.
- Financial and budgeting techniques and principles for sport and entertainment venues.
Industry Experts and Partners
Gain valuable experience from industry experts and partners such as:
- Davin Olsen, executive vice president, general manager, PNC Arena, Raleigh, N.C.
- Larry Perkins, vice president of guest relations, assistant general manager, PNC Arena
- Bob Hunter, executive vice president, Maple Leaf Sports & Entertainment, Toronto, Canada
- Chris Diamond, vice president of VAB Catering, PNC Arena