Sport and Entertainment Venue Management - Online and Distance Education

Sport and Entertainment Venue Management

 

Courses

Students complete the following four required courses in the Sport and Entertainment Venue Management Graduate Certificate program.

PRT 503 - Advanced Fiscal Management for Parks, Recreation, Tourism and Sport Organizations

Units: 3

This course is intended to provide students with advanced concepts of fiscal management as applied to the unique industries of parks, recreation, tourism and sport management. Emphasis will be placed on understanding how the receipt, disbursement, and utilization of funds can foster sustainability within these types of organizations. Additionally, this course will focus on developing the skills necessary to apply ethical financial analysis principles through financial risk management. This course is restricted to PRTM masters students and others by consent of the instructor. This course will be offered online in an accelerated seven-week format.

Offered in Fall Only

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2021 Fall Term

PRT 507 - Strategic Marketing Management in Parks, Recreation, Tourism and Sport Organizations

Units: 3

This course examines the theoretical principles and applications of marketing and promotion strategies for recreational sport and key marketing concepts and strategies using case studies. There is significant discussion on marketing activation, leveraging strategies of sport/event sponsor brands/ companies, and developing a marketing plan. This course is restricted to PRTM master's degree students and others with the content of the instructor. This course will be offered online in an accelerated seven-week format.

Offered in Spring Only

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2021 Spring Term

PRT 511 - Sport and Entertainment Venue Management - Facilities

Units: 3

In this course, students will examine the management of sport facilities, paying particular attention to environmental concerns and the sustainability of the event venue. Specifically, we will first focus on the three E's of sustainability [Environment, Equity, Economics] and learn about sustainable systems. From this underpinning, the class will be divided into six critical topic areas of sport facility managment: 1. History and role of venues 2. Venue Safety and Security 3. Venue Policy and Procedures 4. Food and Beverage Operations 5. Transportation and Parking Management 6. Ancillary Revenue Sources

Offered in Fall Spring Summer

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2021 Fall Term

PRT 512 - Sport and Entertainment Venue Management - Operations and Services

Units: 3

A thorough background on operations and services is essential for sport and entertainment venue managers. This course examines venue management by covering essential managerial functions. These include management and human resources, customer service and crowd management, managing volunteers, scheduling and booking venues, and ticket office operations.

Offered in Spring Only

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2021 Spring Term