Marketing Account Executive
What Does a Professional in this Career Do?
A Marketing Account Executive maintains communications with business clients that buy marketing services from a company. Works with a set of clients over time, and recruits new clients.
Job Outlook
There were 57 Marketing Account Executive job postings in North Carolina in the past year and 1460 in the United States.
In combination with other careers in the Account Executive industry, which includes the Marketing Account Executive career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Marketing Account Executive jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $75,605.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $70,426.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Account Executive postings in the United States in the past year were lower than $60,685.
Education and Experience
Posted Marketing Account Executive jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 2.53% |
| Bachelor's Degree | 48.49% |
| Master's Degree | 14.32% |
| Doctoral Degree | 0% |
| Other | 4.66% |
Posted Marketing Account Executive jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 30.79% |
| 3 to 5 years | 43.2% |
| 6 to 8 years | 24.94% |
| 9+ years | 1.07% |
Skills
Below are listings of the most common general and specialized skills Marketing Account Executive positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Sales (82.33%)
- Communication (37.12%)
- Presentations (29.38%)
- Management (25.89%)
- Leadership (21.92%)
- Ethical Standards And Conduct (21.51%)
- Negotiation (19.45%)
- Self-Motivation (18.84%)
- Customer Service (16.44%)
- Problem Solving (16.23%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Sales Prospecting (48.09%)
- Selling Techniques (58.69%)
- Marketing (54.55%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Customer Relationship Management (14.11%)
- Business Marketing (9.33%)
- Market Share (14.91%)
- Email Marketing (8.85%)
- Search Engine Marketing (13.56%)
- Business To Business (23.13%)
- Request For Proposal (11.16%)
- Digital Sales (7.34%)
- Web Development (8.61%)
- Underwriting (9.17%)
- Digital Marketing (16.83%)
- Sales Process (20.57%)
- Salesforce (17.94%)
- Closing (Sales) (14.59%)
- Account Management (7.66%)
- Sales Strategy (21.45%)
- Upselling (9.41%)
- Cross-Selling (13.4%)
- Social Media (22.25%)
- Software As A Service (SaaS) (10.37%)
- Search Engine Optimization (14.35%)
- Business Development (8.29%)
- Customer Success Management (6.22%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Account Executive skills but a different job title. Some common alternative job titles include:
- Market Account Executive
- Account Executive
- Market Sales Executive
- Digital Sales Account Executive
- Associate District Manager
- Sales Executive
- Regional Account Director
- Totalsource District Manager
- Digital Media Sales Executive
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Account Executive jobs in the past year along with how many they have posted.
United States
- ADP (159)
- Bausch & Lomb (106)
- Salem Media Group (88)
- Truist Financial (85)
- AT&T (38)
- Gannett (33)
- Marriott International (29)
- UnitedHealth Group (29)
- Localiq (19)
- TEKsystems (19)
North Carolina
- Truist Financial (9)
- ADP (6)
- TEKsystems (4)
- UnitedHealth Group (4)
- Localiq (3)
- Solarwinds (3)
- Egnyte (2)
- Lockpath (2)
- Gannett (2)
- Bausch & Lomb (2)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.