Marketing Analyst

What Does a Professional in this Career Do?

A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.

Job Outlook

There were 201 Marketing Analyst job postings in North Carolina in the past year and 7374 in the United States.

In combination with other careers in the Market Research Analyst industry, which includes the Marketing Analyst career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $93,796.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $89,235.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Analyst postings in the United States in the past year were lower than $78,764.

Education and Experience

Posted Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education Level	Percentage
Associate's Degree	0%
Bachelor's Degree	69.77%
Master's Degree	10.93%
Doctoral Degree	0.95%
Other	4.04%

Posted Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of Experience	Percentage
0 to 2 years	40.02%
3 to 5 years	47.86%
6 to 8 years	8.52%
9+ years	3.59%

Skills

Below are listings of the most common general and specialized skills Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

Communication (50.15%)
Sales (38.61%)
Management (30.38%)
Detail Oriented (28.03%)
Problem Solving (25.25%)
Leadership (24.21%)
Microsoft Excel (20.95%)
Microsoft Office (20.36%)
Presentations (19.32%)
Operations (17.44%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

Data Analysis (32.51%)
Marketing (67.74%)
Customer Relationship Management (57.39%)
SQL (Programming Language) (25.89%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

Microsoft Dynamics 365 (4.02%)
A/B Testing (8.37%)
Workflow Management (14.73%)
Agile Methodology (4.59%)
Analytics (21.85%)
Business Intelligence (7.97%)
Computer Science (13.14%)
Data Management (10.77%)
Data Visualization (14.24%)
Key Performance Indicators (KPIs) (18.11%)
Marketing Analytics (12.56%)
Marketing Strategies (10%)
Automation (10.92%)
Business Requirements (9.58%)
Market Research (20.54%)
Salesforce (22.66%)
Power BI (17.57%)
Statistics (10.82%)
Business Process (10.78%)
Email Marketing (7.66%)
Dashboard (27.63%)
Data Integrity (9.58%)
R (Programming Language) (8.6%)
Finance (9.71%)
Customer Data Management (6.25%)
Google Analytics (11.98%)
Digital Marketing (11.62%)
Python (Programming Language) (11.45%)
Project Management (22.03%)
Tableau (Business Intelligence Software) (17.83%)
Marketing Automation (7.63%)
Data Science (8.26%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

Data Analysis (73.69%)
SQL (Programming Language) (58.68%)

Alternative Job Titles

Sometimes employers post jobs with Marketing Analyst skills but a different job title. Some common alternative job titles include:

Marketing Data Analyst
CRM Specialist
Clinical Specialist
CRM Business Analyst
CRM Administrator
CRM Analyst
Marketing Analytics Analyst
Marketing Performance Analyst
CRM Coordinator

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Marketing Analyst jobs in the past year along with how many they have posted.

United States

Abbott Laboratories (396)
International Paper (129)
PayPal (117)
Atlas (111)
Ford (89)
Medtronic (86)
Robert Half (78)
Cai (54)
St. Jude Medical S.C. (50)
Beacon Hill Staffing Group (48)

North Carolina

Abbott Laboratories (18)
PayPal (14)
Credit Karma (6)
University of North Carolina (5)
Mason Interactive (3)
Cherry Bekaert (3)
919 Marketing (3)
Driven Brands (3)
The Denzel Group (3)
WernerCo (2)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!

All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.

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